Arcona – AR land – the working model

There is a lot of project on ICO somehow connected with the augmented reality. But for me, this is the very first time when I see the blend of real estate market and AG. So imagine my surprise when I went through Arcona Whitepaper and understood, how new and prospective market it can be!

Above you can see the Arcona working scheme. The Arcona marketplace is centralized. Land owners and content creators cooperate through the platform, to make a ready-to use land plot (joint of the digital plot and the content).
Arcona platform will provide such functions like the remote setup. After the content creating it will be possible to publish it without going out of home as well as attract some attention for example by implementing digital plots.
Furthermore, the transparency of blockchain technology in particular and smart contracts provide extra guarantee of property rights for landowners on the Arcona platform, copyright protection for developers and artists, and also makes all transactions within the system more reliable and transparent.

For now this scheme looks very abstract. Let’s have a look on the real situation.

Our created hero is Pierre, he is an AR developer based in Paris, who wants to make an Godzilla reanimation on Tokyo streets. It would cost him couple weeks or month to go there and link his installation with the real world. He would need to scan everything around with the different weather conditions on different day and night times, different year seasons. That would be, the very time and money consummating.

Arcona allows avoiding all this not necessary costs by providing a ready-made system for AR implementing in top earth locations.

For today ARCONA offers 10 places around the globe for the AR implementation. It is possible to buy lands in cities like: Paris, Tokyo, Saint Petersburg, Mexico City, Istanbul and many more. Let’s think about the earning possibilities on such digital land. ARCONA in their Whitepaper wrote: Attendance of a central location in a city ranges from 50,000 people per day (Paris, the area in front of the Eiffel Tower) to 100,000 (Beijing, Forbidden City of Gugun). This is comparable to the attendance of an average news website. The banner on such a site would cost about $300 per month. The placement of terrestrial advertising in these locations is often prohibitive. 1 billboard per month would cost at least $10,000. Our calculation is that in Arcona, in key locations, a single interactive banner can cost at least $50 per month.

The owner of 100 m2 can place 10 banners, so the minimum advertising income from 100 m2 bought for $100 will be $6000 per year. The income from one dollar spent for the land is $60. Sounds really attractive isn’t?

Let’s focus on Arcona system advantages and participation possibilities if a person is an ecosystem active user (landowner, content and software developer).
• Participation in the creation of the platform on the Open Source principles. Copyrights guarantee and royalties’ payment.
• Participation in the functioning of the system in P2P economy model format. Guarantee of ownership of digital assets and the ability to get revenue from their use.
• The right to vote to participate in the development of the system and evaluate the performance of tasks and the quality of content.
• Access to the world market of "Digital Land" on the basis of an augmented reality layer. The ability to remotely install and manage content.
• Access to various services of the system, such as the marketplace, land auctions, stock exchange, advertising, etc. The Arcona token is the universal internal currency of the Arcona Ecosystem. It will be used in purchasing all digital goods and services within the ecosystem.

So, once again. Arcona offers a land for AR implementing, but also gives a working space for AR creators (designers, storytellers, software specialists and etc.) and earning possibilities for the business orientated people.

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More information about the project you can find here:
Website:
https://www.arcona.io/index.html
F.A.Q:
https://www.arcona.io/doc/faq.pdf
Whitepaper:
https://www.arcona.io/doc/arcona_white_paper_en_3.pdf
Telegram:
https://t.me/arcona_ico

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Disclaimer: this is NOT investment advice. This is purely my opinion, based on facts found on the project website, whitepaper, social media and etc. Please do your own research and decide if it qualifies with your risk profile.

Anna Hare
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