1. Serious technology

Is the project solving an actual problem for the world or a community? Is blockchain the best way to solve that problem? Another way of saying this is: are you bringing something to the ecosystem? Great problems might be solved by a cheaper, less technologically advanced project and Blockchain isn’t the solution to all the problems in the world (unfortunately).
Beware of companies using the trend of “Blockchain” to raise capital.
Blockchain projects are inherently technological companies, so having a strong tech is absolutely crucial when evaluating the ICO.

Token Changer spent over a year developing its platform - the underlying technology is completely unique, it allows us to reconfigure the settings of any transaction for every new Dapp we develop while keeping a consistency in the Dapp portfolio.

2. Trend maker

If you are reading this article, you probably already believe that Blockchain is the technology of the Future. Now, what are the trends within the blockchain industry? How to assess the state of the crypto-world in 2, 5 or 10 years?
Who do you see setting these trends?

At Token Changer we deeply believe in decentralisation, the users should be in total control of their tokens and free to trade them instantly with anybody without relying on a company or person but on a secure code. The future of blockchain will be decentralised, trustless and above all, cross blockchains.

3. User focused

Chose a startup that focuses on the users.
A great project without users doesn’t deserve your money.

Focusing on user experience means: simplicity, consistency, efficiency. The second aspect of this is the security. The blockchain is immutable but the interface users are using isn't, so attention to security while building the website is of utmost importance.

At Token Changer, great attention to UX is at the center of our product design but that is not all of it. Security is a major focus of the platform and sometimes more security means a longer user journey.

4. Well thought token mechanics

How is the token used in the startups process? Why do you need this token at first? Understanding the token mechanics is vital, you might find out that the token has a very high velocity (Velocity = Total Transaction Volume / Average Network Value) which will prevent your investment to grow.
How is the startup reducing this velocity?

Token Changer has two reward tokens: the BlockPoint, a non-tradable token that you receive when using the Dapps, and the TOC, a tradable token. Token Changer exchanges your blockpoint for TOC periodically and keeps a reserve of 30% of the TOC minted to fuel this profit-share and control the token supply.

5. Large growth opportunity

Can the product/service generate millions or billions in revenue? And when will this happen? This will have an influence on the token price on the market in 3-6 months or years.
Make sure you pick a project that targets a market that can pay for its services and/or that can have a user base big enough to organically grow.

Token Changer is solving problems for the crypto community at first, because we realise that the global market and the technology isn’t advanced enough at the moment. But we are working on Dapps that will create a bridge between the digital economy and the “real” economy. Our platform allows us to create financial Dapps that adapt to the market’s needs in real time.

More information on TokenChanger (https://www.tokenchanger.io) - follow us on :

LinkedIn (https://www.linkedin.com/company/24993205/)
Telegram (https://t.me/jointokenchanger)
Medium (https://www.medium.com/tokenchanger)
Twitter (https://www.twitter.com/tokenchanger)
Reddit (https://www.reddit.com/r/tokenchanger)

Disclaimers : this is not an investment advice, make sure you comply with local regulation when purchasing token issued during an ICO - just some random thoughts put on "paper".