Arcona! ICO!

aivaryamal (58)in #ico • 7 years ago

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The Arcona Ecosystem creates a Digital Land - a layer of Augmented Reality uniting the physical and virtual worlds into a single information environment perfectly linked to our real world. It is designed for everyday user interactive experience with augmented, virtual and mixed reality multimedia content in real world locations.

The Digital land’s natural limit is set at 12% of the land utilized by humans. This scarce asset is the commodity and basis of the ecosystem’s economy. The Arcona infrastructure includes a Digital land register and any digital assets within the platform.

It is built utilizing blockchain technology, and is a peer-to-peer network. We have come to ICO because in 2019, we plan to already launch the process of generating the Digital Earth. The first digitized areas will be in ten of the world’s largest cities: New York, London, Paris, Tokyo, Beijing, Rome, Mexico City, St. Petersburg, Istanbul and Barcelona.
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Arcona has from the outset been designed to incorporate AR in all areas of real-world business. Ecosystem may be put to great effect in real estate, tourism, gaming, media, advertising, education, the art industry, etc. the possibilities are limitless. Arcona ecosystem is a simple and convenient means of delivering AR projects of any complexity and style,
connecting users and developers on a P2P basis. Arcona ecosystem marketplace will be the hub, uniting all community residents and enabling free trade on AR content, software, services, digital land.

We are the first Russian IT start-up to operate in the global augmented reality market and the tourism sector. We have allowed tourists to combine real travel with time travel. Using a smartphone and AR headset, travellers can witness lost architectural wonders and historical events in real time and space.

In 2014, Piligrim XXI launched the world’s first outdoor augmented reality park, and has now created a network of eight parks over 6 countries with a total area of 7,700 ares. Since 2015, we have been making extensive investments out of own funds into researching distributed GIS, augmented reality technologies, 3D simulation, computer vision and artificial intelligence.

The Digital Land is the main asset of Arcona AR ecosystem and you can Buy, Sell, Rent or Lease it using ERC20 token called Arcona. Using Arcona token you can sell creative software or 3D content to landowners and users; buy Games, Attend Special venues within Arcona Ecosystem, Buy Professional services within Arcona Ecosystem (coding, advertising, content creation) and Participate in ads, promotions, special actions, games.
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Problem VS Solution
From the corporate point of view :

Problem: The advertising channels market is oversaturated. The traditional media channels are losing their power of communication with their target publics. Advertising industry need to discover new formats, places and experiences.

Solution: Arcona’s layer of augmented reality is a new space, a whole new media full of advertising, communication and brand experience sharing opportunities. There is no space in real world for new billboards, but there is plenty of it in Arcona.

From the end user point of view
Problem: No single tool for broad user audience easy interaction with augmented reality.

Solution: Arcona is the public information space, uniting the physical and virtual worlds anywhere in the World. The functions of the software allow the users to change the surrounding real space and interact with the virtual objects in real world locations simultaneously through the different gadgets; create and monetize their own AR projects
without the need of hi-level programming knowledge (Wordpress and Youtube model)

From the technical point of view
Problem: Correct positioning of a virtual object in a real place in outdoor is still an issue. The recent tech improvements from Apple and Google give a partial solution, relying mainly on the smartphone and its camera capacity.

Solution:

1.Accurate remote placement of augmented reality objects in a changing environment.No GPS. - We use real world objects as a marker.

2.The ability to link virtual content with real landscapes anywhere in the world regardless of size.

3.A universal augmented reality environment connecting developers and consumers.

4.The ability for a wide range of users without any particular programming skills to create and monetize content within the augmented reality environment

In 2016, we all saw Pokémon Go bring over 100 million people to the streets around the world in just two months. We like Pokémon because they showed us how even the simplest virtual objects, attached to the physical world very conditionally, can increase the attractiveness of any location, and affect people’s behaviour and perception.

Arcona is a system that will allow future generations of Pokémon to use the real landscape and play proper hide-and-seek with you. And if you’re of a more serious bent, it will be possible to link 3D objects of any complexity with no space limitations at the click of a button.

At the heart of the Arcona ecosystem is a platform which combines the functions of distributed GIS, augmented reality, 3D simulation, AI and blockchain architecture. The augmented reality layer can be accessed on location using a range of mobile devices (smartphones, tablets, smartphones with AR headsets, standalone AR glasses and headsets like HoloLens, AR contact lenses, etc.) using the customer-facing app AR Viewer.
AR Viewer is a free, cross-platform multi-user software programme which enables participants in the ecosystem to see augmented reality objects in a real-world environment.

Arcona Tokens

The arcona token is equivalent to the cost of digital assets and is the universal internal currency of the Arcona ecosystem. It will be used for the purchase of all digital goods and services within the ecosystem.

The arcona is created using blockchain technology, on the basis of an ERC20 smart contract which records the rights of the authors and owners of digital assets and automatizes the payment system for the use of intellectual property. A smart contract also encodes geographical data, registry numbers for digital land plots, plot owner IDs, registry numbers for digital assets, author IDs, IDs for the owners of digital assets, and the cost and conditions for using digital assets.

The arcona will assure the infrastructure required to build the new digital layer in real space. It will enable the ecosystem to replicate itself and be filled with a wide variety of content. The total number of arconas emitted will be 100 million.

Examples of deals made in 2015/2016:

Magic Leap raises a record round of funding in the AR market, receiving USD 793.5 million from a pool of investors led by Alibaba. The company has an estimated value of USD 4.5 billion;

Google buys Eyefluence, a company developing AR/VR eye-tracking technology, for USD 14 million;

Apple buys Metaio, a company developing an AR platform, for USD 30 million;

DAQRI acquires ARToolworks, the developer of software for Hololens-style headsets, for USD 38 million;

PTC buys Vuforia, the developer of an AR platform, for USD 65 million.

Our Team
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WHY BUY ARCONA TOKENS
The token will already enter into circulation within the system in the first quarter of 2018.
The value of arcona tokens will grow as the project develops, as a result of new technological solutions, the expanding ecosystem, the growing number of participants, and the quantity and quality of the projects delivered on the platform.
The growing number of digital assets exchangeable exclusively for arconas will result in the arcona becoming scarce, and therefore more valuable.

Only during the ICO, token-holders will be granted the right to reserve the digital land plots of their choice in the central districts of ten of the world largest cities with a potentially high active user flow.
Up until June 1, 2018, token-holders will be able to exchange their tokens for any digital land plot they chose at a rate of 100 arconas tokens per are (100 arconas tokens = 1 are).
After the Arcona platform is launched, the price of Digital land will start to grow as a result of auctions for new terrICOry and the emergence of a secondary market for reserved land plots

All token-holders will have the right to contribute to the formation of the ecosystem. They will be offered the opportunity to complete tasks, developing software blocks and content, and testing the system in exchange for remuneration. Copyrights and the right to the commercial use of intellectual property will be protected with smart contracts. Arcona token holders will also be able to participate in any promotions and loyalty programmes held by the ecosystem.

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