THE FUTURE OF ADVERTISING IS IN THE HANDS OF HOWDOO & ADBANK

joeysison (51)in #howdoo • 6 years ago (edited)

Hi World, (because I know many people will come to know about Howdoo & Adbank). I am @joeysison, steemian, crypto enthusiast, digital marketer. Today I want to share to you the beauty of new advertising hero of our generation. This contest caught my attention because I am working in a digital marketing company and I am almost aware of the things that Howdoo and Adbank what to accomplish and I really agree with their vision and purpose. So what you will be reading in this post is all about the brilliant idea of two brilliant company, the things that they are trying to accomplish, the problem that majority of people didn't recognize, the solution to the problem, the advantages of the company and the possible effect of their initiative, you can read also at the end of this post the person behind and terminologies that we are using in a crypto world.

LET US START!

WHAT IS ADBANK

Based on their website it says "Adbank - A revolutionary ad platform with total transparency of payments between advertisers and publishers, powered by blockchain technology."

Based on my understanding the word "Adbank" is derived from two different word "Ad" referring to Advertising and "Bank" referring to institution that will take care of your hard earned money. In short, Adbank is an institution that will take care of your money and your advertising goals.

You can watch this funny video to know more about Adbank.

Adbank is a powerful online advertising platform that doesn't need a middle man for Advertisers to advertise his or her product or services to some Publishers who publish the content in different websites. For the sake of people who are new in advertising industry, what is the impact of having no middle man in an advertising cycle? What is it for us?

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The traditional advertising process is compose of advertiser, middle man and publisher. Advertiser is looking for middle man who could look for publisher to publish some ads in publisher's website but because of the middle man, publisher gets a little amount of money while the advertiser is paying a lot of money because of tons of fees included. But because of Adbank the traditional way will be buried and the new way of doing advertising is coming in and it is a win win for all.

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Because of middle man is always taking the spotlight and the limelight of advertising industry it became an opportunity to Adbank to address the issues that we are currently facing in advertising world. In addition, that is the main reason why people in the advertising are paying much while people in publishing are earning less, they are not utilizing their money and effort.

In Adbank they can help you maximize your effort and money to drive more legit traffic to your websites and earn more profits with real person not robots, here you will see the reason for creation of Adbank.

The great people behind Howdoo & Adbank know the issue and this is what they are trying to address for the benefits of majority. Here what the CEO's said

“Giving creators more power and freedom to monetize their content is something that’s deeply important to us at HowDoo and Adbank is the perfect partner to explore this. The contest is a fun way for our two communities to interact and grow together.” — David Brierley, Founder and CEO of HowDoo

“There’s a lot of players aiming to win the race to be the world’s next major social media platform but what you’re not seeing is a user-centric approach that can only be embraced by the blockchain. HowDoo has the ingredients that can set it up for success. Adbank is proud to work with their team to explore new ways to compensate content creators in a way that’s both fair to them and the users that provide their data for ad targeting.” — Angelo Dodaro

Having Adbank you'll experience the following

1 . PUBLISHERS MAKE MORE PROFIT - Sell ad space on your website and keep more of the ad revenue while never dealing with advertisers directly.

2 . ADVERTISERS PAY LESS TO GET MORE - Eliminating the middle man means publishers can make more while charging less to advertisers. Win-win.

3 . DRAMATICALLY REDUCE AD FRAUD - Our patent pending Al oracle is a fraudster’s worst nightmare and we open up our API so you can use them too.

4 . A TRANSPARENT PLATFORM - A fully auditable, open source network built on Ethereum means you always know you’re getting what you pay for.

It is so disturbing to know that advertising industry is wasting around $50B in advertising fraud, and these money can feed the world and avoid world hunger crisis and can give households to whole americans. 50 Billion dollar is very huge money and we can do many things if we have that. To give you the impact of the problem that Howdoo & Adbank is trying to solve, I will show you what you can do with 50 billion dollar

A home like Jack Dorsey's in San Francisco's Sea Cliff neighborhood - $10M

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A penthouse at New York's Bloomberg Tower ($115M)

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Come to think of it, you have $50,000,000,000 and you'll just dump it to fire for nothing? It is a waste of life isn't? That is how important it is to save that amount of money. By the way the $50,000,000,000 to Philippine peso is around 2,619,250,000,000 Trillion. It is our 1 year budget with almost 100,000,000 population. It goes to say, in the coming years if Howdoo and Adbank save that amount of money by providing a transparent and fraud free advertising they can save almost 1 country with 100M population with almost 2.6 Trillion pesos.

When we put numbers in our vision we can easily understand the value and the weight of our purpose. Salute Howdoo and Adbank!

So if we understand that the traditional way of advertising really costs us a huge amount of money, what would be the solution?

THE SOLUTION

A powerful advertising platform built on Ethereum. The blockchain allows us to create a more secure ad platform that’s better for both advertisers and publishers.

Adbank is trying to be transparent, accurate, fraudless mediator to advertiser and publisher by using platform built on Ethereum.

In summary, Adbank is an advertising platform built on Ethreum with the goal of maximizing the money of Advertisers by removing the middle man that are not transparent and always include fraud in the system and worst is taking huge part of the money. Not only that, Adbank is also helping the publisher maximize their publishing efforts and they'll get the right amount of money equal to their efforts.

THE PERSON BEHIND THIS BRILLIANT IDEA

Jon Gillham CEO/FOUNDER - Co-founder, a successful digital asset acquisition firm. Owns over 6,000 websites generating 6 figures a month. Former Exxon mobile engineer.

Chiron Bramberger CTO / Co-Founder - Created General Motor's first fully integrated vertical marketing software. Previous clients include NASA, Ebay, Groupon and the FBI

Kelsey Cole CSO / Co-Founder - Top 30 under 30 marketing magazine, Current digital agency owner & former head of PR at Revlon Canada. Brand work includes: L'Oreal, Garnier, Revlon, Red Bull, Juicy Fruit, Tesla & TIFF.

Angelo Dodaro CMO/CO-Founder - Marketing agency owner & digital advertising expert. Brand work includes Tesla Motors, TIFF, Cara Foods, Mud Hero. Avid cryptocurrency investor.

Note: In my next post I will discuss about Howdoo.

TERMINOLOGIES

Advertising - is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

API - In computer programming, an application programming interface (API) is a set of subroutine definitions, protocols, and tools for building application software. In general terms, it is a set of clearly defined methods of communication between various software components

AI - Artificial intelligence is intelligence demonstrated by machines, in contrast to the natural intelligence displayed by humans and other animals.

Advertiser - a person or company that advertises a product, service, or event.

Publisher - a person or company that prepares and issues books, journals, music, or other works for sale.

Middleman - someone who communicates or makes arrangements between two people or groups who are unwilling or unable to meet or deal directly with each other.