The credibility of self-publishing

You're not Stephen King. Random house and Houghton Mifflin do not publish your work. What do you do? Choose IUniverse or Outskirts press, because they rank in the top ten Who's Who of self publishers for $400-$1,200.00 go
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Peace to NovelRank and Sales Rank Express. What's wrong with Amazon? Do they hate bookstores, or do they just tear them down to build them back up again? go
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Reminds me of another story from business world, junior college business administration; something you would not see on CNN, but maybe C-SPAN. See how difficult it is to sort through real news? Yet another post. go
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Bill gates courted some chop shop in lower income Asia, which manufactured some widget he needed for Microsoft. He offered to buy them; they would not sell. Mysteriously the plant burned down to the ground.