Serenade, a Polygon-based NFT Platform, Will Host Muse's Upcoming Album

Serenade, a Polygon-based NFT Platform, Will Host Muse's Upcoming Album
A limited-edition NFT of Muse's next album will be made available via Serenade, a platform powered by Polygon.
The legendary rock band Muse's ninth studio album, "Will of the People," will be released as an NFT on August 26 and is expected to become the first record to chart in both the UK and Australia.
Muse, a 2014-born band, has received numerous awards, including the Grammy Award for Best Rock Album in 2011 and 2016, the NME Award for Best British Band in 2007, 2010, and 2011, the MTV Europe Music Award for Best World Stage Performance in 2019, and many more.
In order to produce digital collectibles in 2020, Mused collaborated with Dapper Lab's CryptoKitties initiative.
The "green" platform Serenade, which enables musicians to profit from the NFT boom, will sell "Will of the People."
Max Shand, CEO of Serenade, told Decrypt that Muse "has always had a great thirst for innovation and pushing the boundaries of how they communicate their music to listeners," so adopting this technology to enhance the experience of their new album made a lot of sense.
The layer-2 solution Polygon is used by Serenade to mint NFTs, according to the company's website. Polygon's proof-of-stake (PoS) mechanism is described as being "much more efficient" than Ethereum's existing proof-of-work (PoW) consensus process.
Shand informed Decrypt that the Polygon [chain] is used to produce all Serenade NFTs because of its low cost and environmental friendliness. Because we want to mimic the frictionless buying experience that today's customers are used to, and Polygon enables us to do this, "On Serenade, we bear gas fees on behalf of all users—artists and fans."
One standout feature of Serenade is that users may buy NFTs using debit and credit cards on the website without first having to build a cryptocurrency wallet. Users can also use their already-established Coinbase-linked Bitcoin or Ethereum wallets.
Shand went on to say that when a user registers on Serenade, the program immediately creates a digital wallet in that user's name utilizing the Web3 infrastructure authentication service Web3Auth.
According to the CEO of Serenade, "The fan then has the option to store their NFT in their Serenade collection or move it to an external wallet of their choice."

The First NFT album to hit the charts
NFT albums were eligible for the charts in April of this year when UK indie rock band the Amazons released a digital box set of the same name that was only available in 100 copies. OCC is the home of the official UK Top 40 charts.
That, however, was not a separate release, but rather a release "including NFT content" in the form of animated previously unreleased photos shot from a significant point in the band's history.
The Guardian reports that the future NFT release from Muse will be available in both an NFT and a limited-edition format, with a global maximum of 1,000 copies.
Fans can download the record as high-resolution FLAC files bearing the digital signatures of Muse members for £20 (about $24.50). In addition, the connected roster of buyers will contain a permanent listing of each of the 1,000 purchasers' names.
The Muse album release did not necessitate a modification to the OCC's chart-eligibility guidelines, according to Martin Talbot, chief executive of the OCC, as Serenade was given approval as a chart-return digital retailer, making it the first NFT album to do so.
According to Talbot, there has been a lot of talk about how NFTs will shape the future of ownership, entertainment, and music.
And it appears to be only the start of an intriguing new voyage.
"We will be working with a number of emerging and iconic artists to use the digital pressing format to release albums, EPs, and singles to fans, with a focus on the music," Shand said to Decrypt, adding that Serenade will also be looking to "the joys of unlocking bonus materials and having [the fans' names] etched into the history of a record for all of the time."