Greetings to all.
Image designed by the author
I present my first assignment of the Graphic Design course promoted by @ atim1234 in this community; which is aimed at allowing participants to acquire and develop skills in the area of design and image creation, thus managing to support their publications with quality images created by themselves.
As part of this task, some questions have been left to which the students must answer.
1.- Explain briefly, in your own words, about visual communication design.
Visual Communication Design is the process of transmitting ideas or information through visual messages, that is, by means of images, symbols, gestures or other graphic elements that are developed and disseminated on a channel.
It is one of the branches of design that studies the communicative concept thanks to various media such as images, videos, interactive media and other visual media. So that the information can reach its destination correctly.
In short, it is to transmit information or ideas through visual elements such as the collection of letters, graphics, videos, GIFs, slide shows, infographics, screenshots, etc.
It helps to get messages across faster and more efficiently, as most people today prefer videos and pictures over reading large texts.
2.- Explain the difference between graphic design and visual communication design.
Keep in mind that graphic design is a branch of visual communication design; also the latter is based on the use of visual media, such as videos, short films, documentaries, images, among others; While graphic design has a more limited focus, it only involves creating graphics for advertising, websites, campaigns, and marketing materials.
The main objective of visual communication design is to convey messages or information; while in graphic design a message is not always transmitted, since all the images we see are graphic designs but not all of them transmit a message.
3.- Mention the scope of the visual communication design.
Visual communication design, as has already been said, encompasses various areas, within which photography, film, journalism, the brand industry, among others, can be included. The usual use is as follows:
They are used as identification methods, so that the target population can easily identify you.
They are informaction and instruction facilities, using visual elements such as icons, shapes and text to provide information related to a topic.
They are usually presentation and promotion tools, since companies use visual communication designs to promote and advertise their products.
4.- What fields of work require graphic design?
Graphic design has a wide scope of application within which the following stand out:
Editorial design, which is related to the layout and composition of books, magazines, newspapers, among others.
Advertising design, aimed at the creation, layout and design of various printed publications, as well as for other visual media, in order to encourage the purchase of a product or service.
Packaging Design, aimed at consumers purchasing a certain product, thanks to its presentation. The message must be in the design.
Design of corporate identity, which seeks to transmit the philosophy, mission and values of a company in different materials and in graphics or visuals.
Design in signage, which requires a great capacity for synthesis, in order to create designs that allow orienting in an easy way.
Technical or didactic design, whose objective is to educate through functional, legible, creative and simple designs.
Web Design, oriented to the design of internet pages, which also includes the interface design.
Multimedia design, linked to the area of photography, video, animation, sound and even text.
Typographic design, which is put into practice by reinforcing the images taking care of the size of the letters, their space and their shape.
5.- Choose one of the images provided and identify what was requested.
Elements used:
Typography. The layout of the typeface makes it easy for everyone to read and get the gist of the letters. They are also arranged in order of importance.
Illustration. The image of an elderly woman helps to identify the general message to be conveyed. Without reading the text first, we will have an idea of what the image is about just by looking at the illustration; likewise, each illustration on the left side represents a particular suggestion or message that should be applied.
Abstract shapes, which added uniqueness and is also easily identifiable. The shadow shape close to the old woman is known as the abstract shape.
Geometric shapes, which are located in the left corner of the image. There are circles that are used as a kind of vignettes and that also provide information; There are also rectangular shapes at the top and bottom of the design.
Color, which are attractive to the eye of the viewer and manages to captivate their attention.
Communication you want to transmit
This infographic is intended to provide information for the care of older adults who are in an underlying condition due to the COVID-19 pandemic. In addition, it provides some tips for the care of these people.
Type of design (promotional, informational or other types)
It is informative, since it provides advice and recommendations for carrying out a certain activity.
Focal point of the image.
The focal point in the image is the need for adequate care of the elderly under the COVID-19 pandemic.
Strikethrough according to the visual hierarchy used
You can see a good alignment of the texts and images; First, the title is presented in a suitable size to attract the attention of the viewer, and that he can generate an idea of what he wants to convey.
Here is a suitable combination of the colors and the size of the letters used in the subtitle that informs about what the infographic is about, the 10 ways in which it can help the elderly and / or people with underlying conditions.
The illustration of the elderly woman is enlarged to convey a strong message, which is about caring for the elderly. The illustration cannot go unnoticed, in fact it is the first thing that most eyes will see.
It should also be noted that the objects and shapes that are used to list the 10 tips, which are maintained in such a way that it allows us to create a balance in the design and also focus on the dominant elements.
Conclusion
Visual Communication Design is a powerful tool that has been used throughout history to convey messages; especially in movies, media, images, infographics, to name a few.
Graphic design is just one branch of visual communication design.
Visual communication is also an effective way to better explain our thoughts, and to translate them into shapes and drawings that manage to carry the message to the public.
Thanking professor
@atim1234 for the opportunity to present my participation in this graphic design course.
Greetings and blessings!
15% of the rewards obtained in this post will go to @steem.skillshare to support the growth of the Steem Skillshare Community.