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clickbait

Clickbait is a provocative and manipulative technique in the digital environment aimed at attracting attention and getting traffic. Typically, clickbait refers to sensational headlines that mislead the user.

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Example of a clickbait title
It seems that a fine was invented for all residents of Nigeria. However, in reality, the news only concerns those who are engaged in mining and do not comply with the terms of the license.

The authors of clickbait titles do their best to get you to click on them and follow the links to their content. After reading a clickbait headline, the user expects to see, hear or read something out of the ordinary, but in the end the content itself does not live up to his expectations.

Video previews and post visuals can also be clickbaited. A special case of such a complex clibate is teaser advertising .

Types of clickbait

The is no official name given to the types of clickbait.

• Clickbait of the first type.
  A headline that grabs attention and encourages visitors to follow a link to a specific web page. He entices, but does not deceive. For example, this may be a rhetorical question, the answer to which will be in the material. It's more of a catchy title.

• Clickbait of the second type.
  The headline encourages readers to click on a hyperlink that leads to content of dubious value. Such content either does not match the content of the title, or contains trash content on the topics of sex, violence, etc. This is what is usually understood as clickbait.

• Dead zone.
  Such a non-sensational headline that it is not able to attract attention. There is no intrigue in the headline; it reveals all the information; watching a video or reading an article is no longer interesting.

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Benefits of Clickbait

Clickbait gives high conversion rates, more views / reads, increases traffic and recognition in almost any niche, as it uses the features of human perception, and therefore is universal. That is, as long as people react to clickbait headlines, they will be used.

Clickbait headlines can be used for good, for example, to promote popular science or socially important content. That is, at the core is the material, what you want to convey to the reader or viewer, and the headlines are an attractive wrapper.