What Is SEO? Learn Search Engine Optimization Part 2

SEO Basics

SEO is a short form for “Search engine optimization”. It is a long-term marketing strategy employed in order to improve a website's visibility and organic search results in google and other global search engines. The goal of SEO is to increase the quality and quantity of traffic to a site from search engines.

On-page and Content

Image source: Pixabay.com

What is on-page SEO?

On-page SEO (also known as on-site SEO) is the practice of optimizing a website to improve its search engine rankings and earn organic traffic.
On-page SEO includes optimizing the content and HTML source code of a page. It also encompasses other factors, such as site speed and mobile friendliness.
Content is still king when it comes to on-page SEO. That’s because Google’s algorithms are primarily designed to surface high-quality, relevant content to users.
To that end, you should focus on creating well-written and informative blog posts optimized with the right keywords. But don’t stuff your pages with keywords — this can actually hurt your rankings. Instead, use them sparingly and focus on making your content readable and interesting for humans first and search engines second.

Image source: Pixabay.com
In addition to keyword optimization, there are a few other on-page SEO factors you should be aware of.
These include:
Webpage titles and descriptions (meta tags), which help Google understand what your pages are about; images and other forms of visual content, which can help improve the user experience; internal links, which help Google index your website; external links (backlinks), which show Google that your site is reputable and trustworthy; site structure, which makes it easy for Google to crawl your website; mobile-friendliness, which is important for ranking in the mobile-first index; page speed, which impacts both the user experience and your search engine rankings; schema markup, which can help improve click-through rates from SERPs.

What is off-page SEO?

Off-page SEO is the practice of optimizing a website to improve its search engine rankings. The main focus of off-page SEO is to build up the authority of the site through links from high-quality websites.
Link building is the process of acquiring links from other websites to your own. The number and quality of links pointing to a website are used by search engines as a signal of its popularity and importance. A site with more links is typically seen as being more important and will rank higher in search engine results pages (SERPs).
There are many ways to build links, but not all are created equal. Search engines use complex algorithms to determine the quality of a link, and some methods are much more likely to get you penalized than others. As such, it's important to focus on building natural, editorial links from high-quality websites.
Some common off-page SEO activities include:

• Link building
• Content marketing
• Social media engagement
• Branding

What is the difference between on-page and off-page SEO?

Search Engine Optimization (SEO) is the practice of optimizing a website (and its associated content) to improve organic visibility in search engine results. In other words, SEO is how you can get your website to rank higher in Google and other major search engines. There are two main types of SEO:

• On-page SEO: This refers to all the measures you can take to make sure your website and its content are as optimized as possible. This includes things like making sure your title tags and meta descriptions are effective, optimizing your website’s structure and navigation, and making sure your website’s content is high-quality and keyword-rich.
• Off-page SEO: This refers to all the measures you can take to improve your website’s visibility and organic search results that are not directly under your control. This includes things like link building (getting other websites to link to yours), social media promotion, and creating high-quality content that will get people talking about your website.

Off-Page SEO

Image source: Pixabay.com

Off-page SEO is the process of optimizing a website for search engine ranking by improving the site's external factors. External factors are those that are not under the website's direct control, such as link popularity and PageRank

What are backlinks?

Backlinks are incoming links to a webpage. When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent.
Google’s algorithm (their set of rules for ranking webpages) is shrouded in secrecy. However, we do know that backlinks are still an important part of their algorithm. The number of backlinks is still one of Google’s strongest correlates for ranking organically. Therefore, any SEO strategy should focus on building high-quality backlinks from reputable websites.

How to get backlinks?

Search Engine Optimization (SEO) is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website.
The benefits of SEO include increased traffic, brand awareness, and lead generation. SEO can also be used to improve the usability and user experience of a website.
There are two types of SEO: on-page and off-page. On-page SEO includes optimizing the content and structure of a website to make it more accessible and relevant to search engines. Off-page SEO includes building backlinks from other websites to yours.
Backlinks are one of the most important aspects of off-page SEO. A backlink is created when one website links to another. The linking website is called a referrer while the linked-to website is called a referee. Backlinks are an important part of Search Engine Optimization because they show search engines that your website is popular and trustworthy.

There are several ways to get backlinks:

• Guest blogging: This involves writing articles for other websites in your industry in exchange for a link back to your own website.
• Broken link building: This involves finding websites with broken links ( links that no longer work) and offering to replace them with working links to your own website.
• Skyscraper technique: This involves finding popular content in your industry and creating even better content that targets the same keywords.
• Social media: This involves using social media platforms like Twitter, Facebook, and LinkedIn to build relationships with influencers in your industry and get them to share your content with their followers.
  I hope you like this blog post. If you like then share it with your friends and comment to me in the comment box. If you want to read part 1 of this post, you can go to the link below:
  https://techdyze.com/what-is-seo-learn-search-engine-optimization-part-1.html
  If you are also a YouTuber then go to the link below:
  https://techdyze.com/youtube