RTFKT released an 11th variation of Air Force 1's, the 'What The RTFKT'. What is it and why is it notable?👇

🎨 This RTFKT x Nike Air Force 1 was created by fusing all 10 DNA’s of each unique Air Force 1, to create the - WHAT THE RTFKT?!

Limited to only 40 pairs, these digital + physical collectibles have been gifted to the legends who redeemed each of the 10 original colorways in the April 2023 Forging Event.

👟 Like other RTFKT collectibles, they come in a digital form as well as a physical form.

❓Nike's 'What The' series began in 2007 and consists of popular colorways that already exist.

🤔 Thoughts and observations

To most people, 'What The' variations look like a Frankenstein-ed version of a sneaker. However, sneaker fans enjoy the exclusivity and uniqueness of these styles.

With RTFKT's interpretation of the What The, it was a pleasant surprise to the most engaged community members who forged all 10 colorways.

Consumer Web3 companies should and will likely create more variations of these surprise and delight moments. The permutations and combinations with physical, digital, and digital + physical will allow for richer engagement and reward opportunities.

Brands should take the example and develop their own strategies for web3.