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How To Build A List Of Eager Subscribers
Every online business provides great servic e to generate satisfac tion among their c ustomers. As eac h and
every c ustomer rec eives satisfac tion over their produc ts or the servic es they get, there is a great
c hanc e that they will bec ome a return c ustomer and buy again. Better yet, they will rec ommend you
to other people that c ould generate more business for you and your site.
As more traffic is driven to your site, you c an entic e many of them to subsc ribe to your mailing list or
opt- in list. This is a list where in website visitors agree to be sent promotional materials suc h as
newsletters, c atalogs and suc h that c ould keep them updated about your site or the nic he of your
site. T hese promotional materials are sent via e- mail to the members of the list in different time
intervals.
When using e- mail as the media of your marketing and advertisements, you eliminate the need for high
c osts. Email is free and if you c an manage to make your own promotional advertisements you c an also sav
e a bundle there. With an opt- in subsc ribers list, you are pretty sure that what you are sending out
is rec eived, viewed and read by the subsc ribers and not simply being deleted. T hey have signed up for
servic e and have c onsented in rec eiving it.
T his means that there are c onstant reminders to your subsc ribers about all your produc ts, new
produc ts and servic es as well as any promotions and spec ial deals you are having. T here is also the
c hanc e that they c an be forwarded to other potential c ustomers as they tell their friends and families
about you and your site.
Of c ourse you should be also be aware that a subsc riber may unsubsc ribe when they feel that they
are not getting what they want or expec ted. Make sure that they are satisfied with your opt- in
marketing strategies and keep them exc ited in rec eiving your newsletters and c atalogs. Here are some
tips that c an help you build a list of eager subsc ribers.
Make your promotional materials interesting and fun. T ry to use a little c reativity but not too over
artsy. Build around what your produc t or servic e is about. For example; if you are selling c ar parts, put
some pic tures of what is new in the auto parts world, a new wing door possibly that c an fit any c ar
and make it look like a Lamborghini.
T ry to researc h what people are looking for, these way, you stay one step ahead of them all the time
and you will be their bearer of new tidings. T hey will be eager to rec eive what you are sending them
bec ause they new you always have fresh and new things to share with them.
Write good artic les that c an be very informational but light at the same time. If your subsc ribers enjoy
your artic les, they will go to your site by c lic king the links that you will be putting on your newsletter
to read some more. Y ou c an provide artic les that c an c onnec t to many people. Be diverse in your
artic les. Put something humorous, then put something informational, then put something that has both.
Are you wary about this bec ause you don’t like writing? No problem, there are many professional and
experienc ed artic le writers that c an do the job for you for minimal fees. T hey know what they are
doing and c an provide the need that you have for your newsletters, the money that you pay for your
artic les are going to be met by the many sign- ups and the potential profit from the sales that you will
get.
Create and send an E- book to your c ustomers about anything that is related to your business or site.
Use your knowledge and expertise in the field you have c hosen to help other people who are similarly
interested. Offer this e- book for free. Y ou c an write about anything informational and helpful to your
subsc ribers. For example; you c an do manuals and guides in so many things. T his e- book c ould be used
as a referenc e for many people.
Share this e- book with everyone, even other sites; just make sure that they don’t c hange the links in
the e- book that will lead people to your site. If you want, you c an always get some people to write it
for you just like your artic les. Y our investment onc e again will be c overed by the great marketing this
will generate.
Add e- c oupons in your newsletters that will help them avail to spec ial disc ounts. Put a c ontrol number
in your e- c oupon so that they c an only be used onc e. When people get disc ounts that c an be found in
your newsletters, they will be eager to rec eive your newsletter in antic ipation of what you are
promoting next.
If your subsc ribers c an get benefits from your newsletters, they will be very eager to rec eive them.
Just don’t flood your mailing list with mails so that you don’t annoy your subsc ribers.
How To Grab Your Readers Attention With Your Subject
T he rac e for supremac y in the internet based businesses has been really heating up and many sites
have been put up to help others to get ahead for a small fee. But there are also ways in whic h you
don’t have to pay so muc h to make yourself a good list of loyal followers. Having a satisfied web traffic
and visitors allows you to put up a foundation wherein you c an build an opt- in list and make it grow
from there.
An opt- in list allows you to provide newsletters to your subsc ribers with their c onsent. When people
sign up, they know that they will be rec eiving updates and news from your site and the industry your
represent via an e- mail. But that doesn’t mean that all of those who subsc ribe read them at all. Many
lists have been built due to an attac hment with free software or for a promotional disc ount and suc h.
Some are not really interested in rec eiving e- mails from c ompanies and just treat them as waste of
c yberspac e and delete or trash them without so mush as opening the e-mail and sc anning them.
Y ou c an c hange all that. While forwarding an email message is relatively after produc ing your
newsletter. Getting people to open them is not as easy. Y ou don’t want to waste all the time and
effort used in making the newsletters, you want people to read them and have their interests piqued.
Interested enough to go to your website and look around and most espec ially purc hased and ac quire
your produc ts or servic es.
One of the numerous ways you c an tempt or persuade your subsc riber is by providing a well thought
out and well written subjec t. T he subjec t of an email is what is often referred to when a person or a
rec ipient of an email dec ides whether he or she wants to open or read an e- mail. T he subjec t c ould
easily be regarded as one of the most important aspec t of your promotional e- mail.
Y our subjec t must be short and c onc ise. T hey should provide a summary for the c ontent of the e-mail
so that the rec ipient will have basic knowledge of the c ontent. T his is really vital in grabbing the
attention of your readers and subsc ribers. Y ou want your subjec t to instantly grab the attention of
your subsc riber and get them to be intrigued to open up your mail. Remember, it is not nec essarily true
that a subsc riber opens up subsc ribed mails.
A good subjec t must always be tic kling the c uriosity of your rec ipient. It must literally forc e the
rec ipient to open the mail. A c ertain emotion must be ignited and get them to open the mail. It is
essential to use spec ific words to get the reac tion you need. Keep in mind that the rec ipient or
subsc ribers spends only a few sec onds looking over eac h subjec t of the e- mails he rec eives. Y ou must
grab your reader’s attention right away.
T here are many forms you c an use for your subjec t. Y ou c an provide a subjec t that says your e- mail
c ontains c ontent that teac hes them tips and methods on c ertain topic s. An example of this is using
keywords and keyword phrases suc h as, “How to” , “tips”, “Guides to”, Methods in and others like
that.
Y ou c an also put your subjec t in a question form. T hese may inc lude questions like, “Are you sic k and
tired of your job?” Or “Is your boss always on your c ase?” T ry to stay on the topic that pertains to
your site so that you’ll know that your subsc ribers have signed up bec ause they are interested in that
topic . T his form of subjec t is very effec tive bec ause they reac h out to your rec ipients emotions.
When they have read the question on your subjec t, their mind starts answering the question already.
Y ou c an also use a subjec t that c ommands your reader. Statements suc h as “Ac t now and get this
onc e in a lifetime opportunity”, or “Double, triple and even quadruple what you are earning in one
year”. This type of subjec t deals with the benefits your c ompany provides with your produc t and
servic es.
Y ou may also use breaking news as your subjec t to intrigue your subsc riber. For example, if you deal
with c ar engine parts you c an write in your subjec t, “Announc ing the new engine that uses no
gasoline, It runs on water”. T his c reates c uriosity with the reader and will lead them to open the mail
and read on.
How To Get Your Subscribers Begging For More
Just as an experiment, a friend of mine subsc ribe to ten different opt- in e- mail marketing lists to see
whic h ones are effec tive. Many websites and online businesses have resorted to sending promotional
materials to people who have subsc ribed to them in an effort to boost their sales or traffic . Opt- in
email marketing sends newsletters, c atalogs updates and many more promotional materials to website
visitors who have agreed to be updated whether monthly, weekly or semiannually.
T hrough e- mail, an internet user that is on the list will rec eive their updates through email. If a
promotional material piques their interest they will go to the site to learn more or to purc hase outright.
For the website operators or owners, this is a c hanc e to remind their list of their existenc e and parlor
their wares. With the numerous sites in the internet that offers the same produc ts or servic es in one
way or the other, the c ompetition c an get pretty tight and it is easy to be forgotten.
Bac k to my experimenting friend, he tried to find out whic h opt- in marketing strategies grabbed a
person into begging for more. Some would send in very simple fashion, some would very outlandish
while there are some that would just lie in between. T he differenc es c ould easily be notic ed and some
have gotten the idea of an effec tive opt- in marketing strategy. He dubbed them effec tive bec ause he
felt like he just c ouldn’t wait to go their site and learn more, the more persuasive ones even got him
halfway to reac hing for his wallet and to his c redit c ard before he realized this was only for an
experiment.
Many c ompanies and site present their promotional materials in a wide variety of c onc epts. Eac h has
their own distinc tive style and designs, but more than the outline and the presentation, the c ontent
and the artic les are what keeps the attention of your potential c ustomer loc ked on to your opt- in
marketing medium. Creativity is the key here.
From talking to many satisfied opt- in list subsc ribers and forums, I have learned of what is essential in
opt- in marketing and what makes the subsc ribers begging for more instead of lining up to unsubsc ribe.
Keep your promotional materials light, c reative and original. Many people are stressed out as it is.
Getting a stuffy business proposal rather than a light hearted e- mail may just agitate them more. A
warm f riendly smile or banter is always more welc ome than a serious business meeting or proposal.
While you do want your c ustomers to take you and your produc ts and servic es seriously, you also
want to show them that you know how to have fun.
Splash some c olor in your emails as well as provide some photos and artic les that c an be related to
you but show good news or good light hearted images as well. Provide a newsletter or promotional
materials that will keep them in a light mood. Make your materials eye c atc hing and grabbing that they
wont be able to take their eyes of them. Pique their interests.
Have good c ontent and artic le, even if it means investing in an experienc ed and professional c opy
writer to write them for you. An effec tive c opy writer should be able to build trust between you and
your c ustomers. T hey should be able to establish your c redibility in what they write. It must be
informative but not too stuffy. Let go of the professional jargons and “talk“to your rec ipients.
A good artic le and c ontent should be able to outline the benefits of your produc t and servic es and why
they need what you are offering. But do not look to be overeager and too persuasive. It should be
able to entertain as well as lead them to buying f rom you.
Y our promotional materials should be c lear. Don’t leave people guessing. Y ou should lead them to you
and not vic e versa. Explain to them what they need to do in a manner that won’t be c onfusing. T ry to
antic ipate also what your target c lient needs. Do your researc h and information gathering, many sites
will be able to help you with that.
Provide c lear and c risp images of what you are offering. If the people know what you have for them,
they are more likely to beg for more. For example, if you are selling a c ar, provide them photos but
only enough to enc ourage them to go to your site for more.
4 Ways To Get Your Opt In Subscribers
To Trust You Quickly
While the rest of the world have developed many barriers and protec tions to keep their e-mail
ac c ounts spam- free, there are also those that subsc ribe to mails that promotes their produc ts,
servic es and their site. T his is mainly bec ause these subsc ribes wants to know more about what these
sites are offering and c an be benefic ial for them. T hey expec t to get be kept posted on what they are
interested in and what are new in the market or field they have c hosen.
Businesses would be so luc ky to have these kinds of c ustomers; the basic element needed to get
these types of people is trust. When your c ustomers trust you they will reward you with their loyalty.
Many internet users have gone to great lengths in protec ting their email ac c ounts from spam mail.
Some free- mail internet providers and internet servic e providers offer spam protec tion while there are
also some internet based c ompanies that sc reen your mails for you.
With an opt- in mail list, the mails you send c ontaining your promotional materials suc h as newsletters,
c atalogs and marketing media will go through. Y our intended rec ipient will be able to read and view
what you have sent making it a suc c essful transfer of information. T o be able to be allowed to do so,
you will need permission from your rec ipient, to get this permission; you need to be able to get their
trust. With the great lac k of disregard for privac y in the internet, getting the trust of an internet user
you don’t personally know is a big ac hievement.
T o build a good opt- in list you need people to trust you, for a faster and quic ker build up, you need to
get your opt- in subsc ribers to trust you quic kly. T he faster you build your opt- in list the faster word
about your site and c ompany gets to be spread. T he bigger the sc ope of your opt- in list the more
traffic you get spelling more profits. Its easy math if you thin about it. Getting the numbers is not that
simple though, or maybe it is?
• Getting the trust of your c lientele shouldn’t be so hard espec ially if you do have a legitimate
business. Getting your c ustomers trust should be based upon your expertise. People rely on other
people who know what they are talking about. Garner all the knowledge and information about your
business. Ell, frankly if you dec ide to go into a business most probably you have an interest in it. Like
how many basketball payers bec ome c oac hes, you don’t really venture into something you don’t have
any interest in.
• Show your c lients that you know what you are talking about. Provide them with helpful hints
and guidelines that pertain to what you are selling. T alk about how to install a roof if your into
hardware produc ts or provide artic les on insuranc e settlements if you’re a settlement lawyer. Y ou don’t
have to be a big c orporation to make use of an opt - in list. If your c ustomers see you as someone who
knows what he is doing and saying, they will trust you quic kly.
• Be true to your c ustomers, if you want to hype up your produc ts and servic es, provide
guarantees. T he more satisfied c ustomers you get, the bigger probability there is that they will
rec ommend you. Generally, people will trust someone they know, when that someone rec ommends you
then you’re a shoo- in. T hey will go to your site and c hec k it for themselves and be given a c hanc e to
experienc e what the other shave experienc ed from you, so make sure to be c onsistent in the servic e
you provide.
• Another tip in getting a c ustomer to trust you quic kly is to provide them an esc ape hatc h.
Show them that you are not there to trap them. Keep a c lean list that would enable them to
unsubsc ribe anytime they want. Elaborate your web form by providing information on how to
unsubsc ribe from the list. Guarantee them that they c an let go of the servic e when ever they want to.
Many are wary that they may be stuc k for life and would have to abandon their email ac c ounts when
they get pestered with spam
Remember that when you get the trust of your c lients don’t lose that trust. Bec ause if you do
anything with their email addresses like sell them or give them out, you will lose many members of your
list as ell as potential members. The true quic kest way to gain the trust of your subsc ribers is when
you are rec ommended by someone they trust.
4 Quick And Easy Ways To Build A Profitable Opt In List
Y ou finally realize that you need a good opt- in list. After reading c ountless artic les and sought expert
advic es and have read many suc c ess stories of people c reating a small fortune with opt- in lists you
finally dec ide to have one of your own. Then it happens, you think you have known everything there is
to know about opt- in lists and have followed their advic es to the T and you still weren’t able to make
a profit.
In fac t, you may be losing money. Y ou maybe hiring writers to help you out, or there are some
expenses inc urred, even if you have a big list, but only a very small perc entage ac tually buys from
you, your still losing profit. Y ou’ll realize that after a few months when you see your statistic s and
sales figures.
So what c ould have gone wrong? Why have others suc c eeded where you have failed? T he most
c ommon mistake is that you dived straight right in. Y ou c hose a topic where you think c ould be quite
popular and would earn you money. T his just not the c ase. Just bec ause you wrote people from the
list doesn’t mean they are going to buy instantly.
Here I will offer more advic e, for those who have started an opt- in list and have failed, you c an
rejuvenate your failed venture. For those who are starting, here are three quic k and easy ways to
build a profitable opt- in list.
- Get your c ustomers to trust you and your produc ts first. Just launc hing your opt- in list would not
make you an expert and a believable seller. Put many artic les first before you start an opt- in list. Write
about the topic you know and have started and used for your site. T ry to put forums first to gain
knowledge about your c ustomers about their wants and needs and target those wants and needs.
Join forums from other sites as well. Provide expert advic es and rec ommendations. When you feel that
people trust you already, you will be able to start your own opt- in list. Y ou c an build a base as well
with other forum users. Y ou c an ask them to join your list. Friends are always good c ustomers. Put up
a link to your site so that they may be able to see what you're business is all about.
T he c ertain truth is, the money will only c ome in when the c onsumers and subsc ribers believe and
trust in you. They want a produc t or servic e that c ould be a good exc hange for their money. People
are not going to buy something out of your rec ommendation if they don’t know you. - Find a produc t or servic e that people want and need. Although it may not be your forte, if you
provide a servic e and produc t that you have researc hed and learned about well, you c an c arry it on
forward. Invest your time, effort and money that you c ould sell as well as the buyers or subsc ribers of y
our opt- in list c an use.
While it is true that it is best to sell something that you have interest in, there are not many people
who have the same interest as you if you dec ide to sell something that is not entirely popular or
profitable. Do your researc h well and you would see the profits c ome in. Also provide your subsc ribers
with promotional material that they c ould ac tually use and spread around. - Make friends with other opt- in list users. T his is basic ally benefic ial espec ially if it is someone who
has already launc hed a suc c essful opt- in list. T hese are people that have the experienc e in this
venture and experienc e is still the best teac her. While there are many artic les available for you in the
internet to use, there is nothing like getting a first hand ac c ount from someone you trust.
Experienc ed opt- in list users will be able to tell you what to do and what not to do bec ause they have
gone through it. While different situations oc c ur for different people, the general c onc ept c an still be
very helpful. There are many things to avoid and these people will be able to tell you whic h ones.
Building a profitable opt- in list don’t just happen overnight. T here are many preparations and effort to
do. Opt- in lists are built from sc ratc h, as your list grows, you should also maintain the quality of your
list. Keep it organized and manageable. Get or hire help if need be, just make sure that your
subsc ribers are happy and satisfied and they will be willing to buy from you. - Join a JV Giveaway by supplying a top rated produc t, preferably a PLR produc t that is new to the
market. Y ou c an rework a PLR produc t by giving it new graphic s and adding some of your own text
and ideas to the original produc t. JV Giveaways c an be highly profitable by allowing you to get many
new subsc ribers and if you have an OTO when they sign up you c an make additional inc ome.
7 Ways To Make Money Using Nothing More Than Your List
An opt- in list c an be quite c ruc ial to any site or internet based c ompany. Even for a small venture
suc h as a nic he profit site an opt- in list c an make a world of differenc e and also add some extra
inc ome for your poc ket. Rarely would you see an e- c ommerc e site, big or small, that is without an
opt- in list.
An opt- in list allows for a c ompany to market their wares and site via an e-mail. With an opt- in list, a
site and a subsc riber c onsents to sending and rec eiving a newsletter from your c ompany. T hrough this,
you c an keep your subsc ribers abreast of what is c urrently available in your site as well as whatever is
coming out.
And bec ause there is mutual c onsent between the two parties, any mail sent to the list is not
c onsidered as spam mail. T here is a great number of suc c essfully read promotional materials suc h as
c atalogs, newsletters and suc h that are sent bec ause the subsc ribers themselves have signed up for
them, meaning, they do want to be sent those items.
Building a list is c ruc ial, only a small perc entage ac tually subsc ribes for an opt- in list. Many people find
promotional mails annoying but of you provide a good newsletter or promotional material, you will see
your list build up and grow. Y ou c an also ac hieve this by having good c ontent on your site. If people
like what they see and read on your site, then they surely would want more. Newsletters would be a
way to attrac t them bac k to your site. A little teaser or appetizer if you will.
But other than marketing your wares and your servic es, an opt- in list c an also be used to earn extra
profit. Not all lists c an be used though. It would be good to first build a suc c essful list with a huge
number of subsc ribers. T he more subsc ribers you have, the more money you c an get. Here are seven
ways to make money using nothing more than your list. - Plac e advertisements. T here are many c orporations who will be willing to pay to put their banners
and ads on a list with many subsc ribers. Selling or renting out lists is not a good idea so rather than
doing that, many c ompanies would just rather plac e ads with lists that have a huge subsc riber base.
Y our newsletter c ould be plac ed with many ads and eac h one spells money. - Have affiliations with other c ompanies that have at least a semblanc e or relation to what your site
is about. Here other c ompanies will provide links and brief desc riptions of what they offer, produc ts
and servic es. With every c lic k made on the link that direc ts or leads a subsc riber from your list to their
site, the c ompany will pay you. T his P4P or pay for performanc e. - Make deals with other c ompanies by asking for a small perc entage of sales done through your list.
With every sale done by c ustomers that have c ome from your list and have gone there bec ause of
your newsletter, the other c ompany will pay you a small perc entage of your sales. T he more people
who buys from them, the more earnings you get. - Y ou may also get produc ts from other sites on a c onsignment basis and sell them to your list via
your newsletter. Plac e desc riptions, artic les and photos of the produc t in your newsletter. T here will
be those who will buy from you and when that happens, you c an order the produc t from the other site
and sell it to your buyer. - Sell e- books or a c ompilation of your artic les on your list. Manuals and how- to artic les are in great
demand. Many people will be willing to shell out money to gain knowledge about a c ertain topic and
subjec t. With your existing list trusting your expertise in that area, an e-book c ould be offered and
sold or used as an inc entive. - Create a network out of your list. Get people to invite more people to view your site and subsc ribe
to your list. The larger your list is, the more people will be able to c lic k on your links and affiliate links
as well as make your advertisement rates higher. - Subsc ribers are willing to pay for information if they know that it c an be trusted and relied upon.
Use your list to get more and more people to subsc ribe to you as well as browse your site. Lastly, you
c an use your list to earn money by making them your partners. Y our list will be the bloodline of your
growth and inc rease.
5 Things To Consider When Publishing A Newsletter
Providing a newsletter for your opt- in list subsc ribers provides many benefits in terms of driving traffic
into your site as well as boosting the sales and profits of your site and c ompany. T his is a marketing
ploy that will not hugely dent your marketing budget and will not also require many man- hours in
developing this projec t.
With a newsletter, you c an inform the public about your c ompany and produc ts as well as servic es.
Y ou c an keep them posted and updated about what’s going- on with your c ompany as well as many of
your promotions and offerings. With these, you keep on reminding your subsc ribers that you are still
here and is willing to offer them good deals and servic es.
Newsletters also allow you to impress your subsc ribers. It c an show your expertise and knowledge
about the topic at hand and the many benefits you c an offer them. When you impress people, they will
bec ome potential c ustomers and another great thing is that they c an rec ommend you to their friends,
c olleagues and family. All of them c ould very well be c ustomers in the future.
If you do not have a newsletter or publishing one for your site, then you may have to c onsider about
researc hing and be well informed on how to publish one. It is not as easy as it seems but if and when
you get the right idea and proc ess, it will be smooth sailing from there on. T ry to take the time to
learn what you need to learn and get that newsletter ready and good to attrac t subsc ribers to your
newsletter as well as traffic to your site.
In the next few paragraphs, I will provide you with some things to reflec t on when you dec ide to start
your own newsletter for your site. Here are five things to c onsider when publishing a newsletter. - Make sure that the c ontent of your newsletter pertains to and c losely assoc iated with your
business or the theme of your site. Do not dwell too far on what c ould be regarded as your field of
expertise. Y ou have started a site and your theme for your site will always be something you are
knowledgeable about. For example; if you have a site that sells auto c ar parts, your newsletter must
c ontain artic les or c ontent like photos that pertain to c ars, auto parts and suc h. Y ou may also inc lude
c ontent about your c ompany and your staff.
Remember that visitors of a c ertain site are there bec ause they are interested in what the site has to
offer. If they sign up for an opt- in list or for a newsletter this means that they want to be updated for
that c ertain theme or subjec t. Be sure that when you publish your newsletter you are providing for the
need of the subsc riber as well as their interests. - Ensure that you have well written, information riddled and c ontent ric h artic les. Y ou artic les will be
the body of your newsletter and that they should be able to exc ite your readers as well as provide
information. Artic les should be well written and c hec ked for errors suc h as spelling and grammatic al
errors for it to look professional and believable. The trust of your c lient to you and newsletter is at
stake here. - Fac t- c hec k your artic les. Make sure that you provide true fac ts and figures so that your reputation
as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subsc ribers
these may persuade them to unsubsc ribe to your newsletter. Y ou will lose many potential sales this
way. - Provide fresh and new artic les that c an provide new information to your subsc ribers. If you publish
stale and old news in your newsletter, there is a tendenc y that people or your subsc ribers already
have read and known about them. T his will lose their interest in your newsletter and they wont get to
read what is most important, your ads. T hey may not open or read any of your suc c eeding newsletters
losing your intention in writing and publishing newsletters, to get them to visit your site and make a
purc hase. - Never use c opyrighted materials suc h as photos and artic les. T his is outright plagiarism, you may
get into a lot of trouble for this. Y ou c an lose your business and get sued over c opyright infringement.
If you do not have the time to write your own artic les, there are many willing and able professional
artic le writers that c an do it for you for a reasonable fee. All your investment in writing and publishing
artic les will be well worth it when you see your list build up and your traffic inc reasing.
The 3 Things To Avoid When Emailing Your List
When you dec ide to have an opt- in list, it is not just a matter of sending your subsc ribers your
promotional newsletters or c atalogs. T here are many things to c onsider in avoiding many
c omplic ations. While there are so many ways you c an make people subsc ribe to your list, there are
also some things you must do to avoid subsc ribers from wanting to get off from your list.
Aside from that, you also want to avoid any problems with the law and your internet servic e provider
or ISP. T here are now many laws and rules that are applied to help protec t the privac y of the internet
users from spamming and unwanted mails. With the popularity of the elec tronic mail as a medium for
marketing bec ause of the low c ost, many c ompany’s have seized the opportunity and have flooded
many people’s e-mail ac c ounts with promotional mail.
But, with an opt- in list, you avoid this annoyanc e bec ause people subsc ribe to the list; they want to
rec eive the newsletters and promotional materials. T hey have c onsented to being on the list by
subsc ribing themselves, just don’t forget to put an unsubsc ribe feature everytime in your opt- in list so
that you avoid any c onfusion. T here may be times when an email ac c ount was provided when the real
owner didn’t want to subsc ribe.
It is essential that you keep your list c lean and manageable. Arrange it by using the many tools and
tec hnologies available for your opt- in list. Do not worry; your investment in this marketing strategy is
well worth it with all the c overage you will get whic h will likely be c onverted into sales then to profit.
Keep yourself and your business out of trouble and potential run- ins with the law and the internet
servic e providers. Keep your operation legit and c lean. Y our reputation as a legitimate businessman
and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are
three things to avoid when emailing your list. - T ake notic e of your unsuc c essful sends. These are the e-mails that bounc e. Bounc ed emails, also
known as undeliverable messages, are those messages that, for whatever reason, were not
suc c essfully rec eived by the intended rec ipient.
T here are bounc es that happen or oc c ur bec ause the server was busy at that time but c an still be
delivered in another time. T here are also bounc es bec ause the inbox of the rec ipient is full at that
time. T here are those bounc e messages that are simply undeliverable ever. T he reason for this is that
it may be an invalid email address, a misspelled email address, or an email address that was abandoned
and erased already.
Manage your list by putting markings on those that bounc e. Erase an email ac c ount from your list so
that you have an ac c urate statistic s and rec ords as to how many are ac tually rec eiving your mail. Y ou
may also want to c hec k the spellings of your email addresses in your list. One c ommon mistake is when
an N instead of an M is plac ed in the .c om area. - Always provide an unsubsc ribe feature in your site and an unsubsc ribe link in your mails. When
someone in your list files a request to be unsubsc ribed, always take that request seriously. If you don’t
take them off your list and keep sending them your e- mails, you are now sending them spam mail.
When you are reported as a spammer, you and your business c an get into a lot of trouble. Y ou c an be
reported to the authorities and maybe blac klisted by many internet servic e providers. Y ou will lose a
lot of subsc ribers this way and many more in potential subsc ribers. - Do not provide pornographic or shoc king and disturbing c ontent in your newsletters. It is hard to
dec ipher the age of the rec ipient and many c omplaints may stem from these. Controversial issues also
are to be avoided to not be branded by your subsc ribers. Stic k to the nature of your site and
business.
Always remember these tips in this artic le so that you c an have a healthy relationship with your
subsc ribers as well as be kept within the boundaries of what is allowed in sending mails to an opt- in
list.
Can You Really Use Articles To Build Your List?
Getting c ustomers in your site should always be ranked as high as the importanc e of the quality and
the exc ellenc e of the produc t and the servic es you provide. They should go hand in hand in providing
your c ustomers the satisfac tion they get in exc hange for the money they have paid for them.
Customer servic e should as well be as fantastic so that the c ustomers are provided with the same
satisfac tion.
One of the ways you c an c ombine marketing and c ustomer servic e is through opt- in marketing. With
an opt- in list you get the opportunity to int roduc e your site and produc ts on a good time basis. Opt- in
marketing strategy is a marketing strategy that is virtually low c ost and not time c onsuming. Here, you
get the c onsent of your website visitors to subsc ribe to your newsletters and other promotional
materials suc h as c atalogs and free promotions.
Opt- in marketing uses your list of subsc ribers to send e- mail to. T hese e-mails will c ontain the
materials you will send to your subsc ribers. It is essential that you present your promotional items in a
manner that will c atc h the interest and the eye of your subsc ribers to keep them wanting for more.
T he best way to do this is to provide fun, entertaining and informational artic les.
Well written artic les full of c ontent and useful information will help in building your list as more
subsc ribers will be entic ed your list. When they have read the samples of your c ontents in your sites,
they will be intrigued as to what will c ome next. Subsc ribing to your newsletter will offer them a
glimpse of what you have to offer next.
Many sites and c ompanies have c aptured the importanc e of artic les and this also aids in searc h engine
optimization. As more people are heading towards the internet for their information needs, serving the
right information to them via artic les in your site will inc rease the flow of your website traffic . With
more traffic , the perc entage of your sales will grow. More sales turn into more profit.
T here have been the rise for the importanc e of well written, information enric hed and keyword pac ked
artic les for the c ontent of their site as well as for newsletters. T hese artic les provide the information
many are seeking in the internet. If your site has them, more people will be going to your site for
information and researc h.
Well written artic les would also boost your sites reputation. If they are filled with many information you
will be regarded as well informed and an expert on the subjec ts that you tac kle. Y our artic les must be
well researc hed so that the people will trust you. When you have gained their trust, they will always
c ome for you for their needs on that subjec t.
In c onnec tion, you must write artic les or c ommission them to tac kle subjec ts that are c losely
c onnec ted with your type of business. If you have a site for a medic ine tac kling a c ertain disease,
your artic les must be about the diseases. Or if you sell materials for home improvements provide
artic les with those themes. Most artic les searc hed for are tips, guidelines, methods, manuals and suc h.
If you provide these artic les to your c ustomers and you have their trust, they will always go to your
site for help and advic e as well as for your produc ts.
With the loyalty of these c ustomers, they may subsc ribe to your opt- in list to rec eive all the
information you have. If you provide them with the answers for that need, they will be happy to be rec
eiving your newsletters as well as other promotional materials to keep them well informed. Others
may even forward your newsletters to other people when they find a c ertain artic le interesting.
Y ou should provide links in your newsletter so that when other people are reading it and wants to read
more, they may c lic k on the link and go to your site. With the artic les you have in your site that are
good, they may dec ide to sign up as well for your opt- in list. This will build your list and make it
bigger.
Make sure to keep your subsc ribers happy and interested in your newsletters and promotional
materials. Keep on posting and writing good artic les for your site and newsletter. If you are not
interested in writing them or if you just don’t have the time, there are many available well experienc ed
and knowledgeable writers available to help you out. This is an investment that will pay for itself in
time.