The similar kind of technique we use in the cinematography. When we bounce light from tinted brownish coloured wall or celing reflected light becomes more warmish in nature. To compensate that we put a gel (coloured paper) like blue called as ' colour temperature blue' (CTB) on the light to reduce the warmness. And vice versa for cool, bluish light due to wall or ceilings. I just got reminded it by your post...
Sounds interesting and logic.