Playing photographer #45 | Dalí Surreal

This exhibition is a newly designed multimedia spectacle that presents the world-famous artworks of Salvador Dalí in a never-before-seen way: "Dalí Surreal - The Immersive Exhibition Experience" with a German premiere from October 18, 2023 in Berlin. The technology for this unique art experience was developed from scratch by lighting experts. In an "immersive experience", the viewer is immersed in the multimedia illusion of image and sound and perceives it as absolutely real - made possible by an innovative 3D mapping projection system. Combined with perfectly coordinated background music and noise, a breathtaking atmosphere is created. Salvador Dali spent much of his life promoting himself and shocking the world. He loved courting the masses and was probably better known, especially in the United States, than any other artist of the 20th century, including even his fellow Spaniard Pablo Picasso.

Dali's antics, however, often masked genius.

Visitors discover the thoughts and works of the Catalan artist from an extraordinary perspective and enter the incomparable universe of genius. The viewer is completely immersed in the artwork and feels the shift in reality as they enter deep into the world created by Dalí's brushstrokes. With the help of the latest technologies, we get to know the artist and his art in a new way. In the Immersive Room, art and technology merge in an innovative light and sound spectacle. State-of-the-art 360° projections, interactive installations, holograms and artificial intelligence display Dali's most impressive works.

Dalí died in Torre Galatea on 23 January 1989 at the age of 84 and was buried in the Dalí Theatre-Museum. For the most part, posthumous critical evaluation has been harsh. Critics believe that everything he painted after 1939 was "terrible rubbish". But I disagree. There are masterpieces in his later works, perhaps not as good as the early ones, but still masterpieces. Salvador should be ranked alongside Picasso and Matisse as one of the three greatest artists of the 20th century and I hope our exhibition will make that clear
At the end of the journey, a virtual reality (VR) experience takes visitors deeper into the artist's life. You sit down, put on your VR goggles and accompany Dali on a unique, visually stunning journey to the sources of inspiration behind his iconic works. Here you can spontaneously immerse yourself in the surreal world of Dali and awaken the little or big artist in you! In the creative area of the exhibition, there is paper, paints, coloring pages and a lot of creative energy. Finally, visitors can even admire their own piece of art in all its uniqueness projected onto the walls of the room.

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