The Diary Game 06/04/2022 - What kind of business do companies that sponsor Formula 1 teams do?
I look at Formula 1 and I often wonder what the various sponsors who have their names on the cars in the competition will do. I mean, we know what Oracle and Tag Heuer do, but Rebellion? Did they accelerate? Tezos? Cognizant? Sentinel One? There are many that I have not heard or know details about.
So I investigated the issue and made a list. I don't claim to be complete, I also took the big names from each car, as I saw them in the photos, and I listed the companies that are not well known here.
And, surprisingly, it's full of Formula 1 crypto, blockchain and smart contract platforms, plus big data analytics and complicated IT. There are also luxury watches out there, but the bulk is on technology.
ALFA ROMEO
Orlen: Polish oil and gas company, one of the largest in Europe. It owns gas stations, produces electricity, has freight, railway maintenance and other divisions.
Accelleron: the new name for ABB Turbocharging, a car turbine manufacturer. ABB is a large European group of engineering, robotics, automation and heavy equipment for various industries.
Singha: Thai brewer, you can find their beer here with a little effort.
Adler: plastic manufacturer, factory including car interiors.
AMX: Chinese manufacturer of yogurts.
Camozzi: Italian manufacturer of industrial equipment. They are mainly active in industrial automation, fluid control equipment, including for the automotive industry.
Zadara: cloud computing solutions. It was founded in 2011 in California and operates in 24 countries. That's what fast success looks like, I guess.
Floki: Nice name! Floki is a token in the field of crypto, and the company behind it is also developing a marketplace for NFT and a gaming metaverse called Valhalla.
Rebellion: Swiss watches.
ALPINE
BWT: Best Water Technology, manufacturer of filters and other water treatment solutions for households or industry. That sounds simplistic. In practice, their filters are needed in the pharmaceutical field, in membranes in supply cells, swimming pools, hotels and other industrial fields in addition to drinking water filtration.
Mapfre: the largest insurance company in Spain.
Mandiant: data protection and cybersecurity solutions. Mandiant are the ones who launched a report involving China in electronic espionage against the USA. Google bought them a few days ago for $ 5.4 billion.
Dupont: one of the largest manufacturers of chemicals for the automotive, agricultural and other industries. The inventors of Kevlar, among others.
Geniuses: investment and capital management company registered in Luxembourg. They are specialists in preparing companies for IPOs, mergers and acquisitions and so on.
PlugPower: Manufacturer of hydrogen cells and the rest of the equipment needed throughout the hydrogen supply chain for various industries.
Eurodatacar: anti-theft solutions for vehicles.
Binance: cryptotrading platform, one of the best known.
MERCEDES
Petronas: Malaysian oil and gas company, one of the largest in the world, including with engineering and transportation divisions. They have the Petronas Towers in Kuala Lumpur.
Akkodis: IT and engineering solutions for various industries. Part of the Adecco group deals with design, engineering and research and development in the automotive, aerospace, IT&C, healthcare and just about anything else the client wants.
FTX: crypto trading platform.
Crowdstrike: a cybersecurity player. I also have shares in Crowdstrike.
Ineos: British chemical company for many industries. He owns a third of the Mercedes F1 team (the other parts are owned by Daimler and Toto Wolff)
IWC Schaffhausen: super-luxury watches.
MCLAREN
Gopuff: shopping delivery platform. The US is their main market.
FxPro: forex and CFD trading platform.
Vuse: vaping products in the USA.
Kaust: King Abdullah University of Science and Technology, a university / research institute in Saudi Arabia.
DarkTrace: AI cybersecurity solutions.
DataRobot: big data analytics, machine learning, decision intelligence and IT operations solutions. It is an American company founded in 2012.
Splunk: big data analytics, cybersecurity, DevOps.
Klipsch: manufacturer of audio equipment.
ASTON MARTIN
Cognizant: Fortune 500 company, offers business automation services, business intelligence, security, QA and basically just about everything client companies in all possible fields need. It is a huge American company with over 330,000 employees.
Aramco: Saudi Arabia's oil company, third in market value after Apple and Microsoft.
Crypto.com: one of the largest crypto trading platforms. Crypto.com invests heavily in sports sponsorships.
JCB: Manufacturer of construction machinery, agriculture, electricity and more. I make tractors, excavators, dump trucks and other such machines.
Juniper Networks: solutions for the telecom industry, a competitor of Oracle.
Bombardier: manufacturer of airplanes, trains, subways, ecc. Most of the subways in Bucharest are Bombardier.
SentinelOne: cybersecurity solutions for companies.
TikTok: You know what it is, but I just wanted to mention that it sponsors Aston Martin F1.
EPOS: manufacturer of audio-video equipment for various fields, formerly called Sennheiser Communications and now part of the Demant group.
RED BULL
Claro: one of the largest telecom operators in South America.
Citrix: cloud computing, virtualization, SaaS company. They have over 9,000 employees.
Esso: an ExxonMobil company that produces lubricants and fuel.
Rauch: Austrian fruit juice producer.
Bybit: crypto trading platform.
Tezos: blockchain for smart contracts.
Telcel: Mexican telecom operator, probably owned by Claro.
Poly: Manufacturer of webcams and teleconferencing systems and business telephones.
Cash App: a Revolut style financial service, with payment services, money transfers and even crypto trading.
FERRARI
Santander: one of the largest Spanish banks.
Shell: one of the largest oil groups in the world.
Mahle: manufacturer of parts and subassemblies for the automotive industry.
Palantir: big data analytics software, including anti-terrorism solutions and are quite well-regarded on the stock exchanges at the moment.
AWS: Amazon Web Services, the Amazon cloud system.
Velas: a blockchain system based on Ethereum technology.
Something: logistics and transportation, supply chain services.
Estrella Galicia: drink!
OMR: they have a logo that says it's OIIIR. In fact, it means Officine Meccaniche Rezzatesi and is a manufacturer of parts and components for the automotive industry.
Radiobook: Japanese electronics recycling company.
Richard Mille: luxury watches (even super-luxury) that have some over a million dollars.
I guess if they weren't banned, cigarette brands would still be predominant on cars.
Image Sources:
Alfa Romeo ORLEN C42 F1 pronta per il debutto
Alpine, le aspettative per le qualifiche all'inizio della stagione di F1
Mercedes AMG Petronas Formula One Team (W12, Mercedes M12 EQ Power+)
Nuova McLaren MCL36, presentata la monoposto per il Mondiale 2022
Aston Martin: prima monoposto 2022 in pista. A Silverstone per il filming day
La Red Bull presenta la RB18 per il Mondiale di Formula 1 2022, ma non è quella vera
L'analisi tecnica della nuova Ferrari 2022 F1-75
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Wonderful! I like these cars!
Interessante questo post sugli sponsor... l'ho letto un po' in ritardo, ma ti faccio comunque i miei complimenti