In the present, even after Bitcoin's recent 40% slide, Michael Saylor says he'll never back down on pushing MicroStrategy Inc multi-billion bet on the world's largest cryptocurrency. He also confirmed the fact that they're not sellers. Their strategy is to acquire and therefore hold (HODL, to be in fashion) more Bitcoin. When you're a millionaire/billionaire, I firmly believe that you don't care about selling. For him, it was and still is the right strategy. But for ordinary people, I'd say the best thing to do sometimes is to SELL. I always learn about investments and what it requires from investorjunkie.com.