Siz education: The importance of customer relationship management to small firm by @goodybest

I believe everyone is great, and your week is going on well as planned! Mine is splendid. And I'm glad to write about this important topic for us all "building customer relationship in a small enterprise" Always remember that the customer (consumer) is the heartbeat of every firm. A better understanding of consumers behavior and the relationship a firm has with them will lead to healthier small business.

Source
Companies need to established a good relationship with their customers because it is the key factor in small business survival and growth. Customer relationship means different things to different firms. To some firms, it is symbolized by simple smiles, or Comments such as "thank you"and "come again" communicated by employees to customers who have just made a purchase. The message is that companies should treat their customers in such a way that repeat purchase will occur. Companies need to strategize and optimize profitablity and customers satisfaction by focusing on highly defined and precise customer group. This mindset put customers first so that firm Can succeed. Firms need to treat their customers the way entrepreneur would like to be treated if they were customer - this is the business version of golden rule.
Entrepreneurs have recognized the important of treating customers as king 👑 yes treating your customer well will surely contribute to the success of the firm.

Source
IMPORTANCE OF CRM TO SMALL FIRM:
Sales come from one or two sources to a small firm, a current or a new customer. Both current and new customers are valued by a small firm, but sometimes current customers are taken for granted and ignored. marketing efforts devoted to bringing new customers into the firm are important, keeping existing customers happy should be given higher attention. some firms, however appears not to recognise the simple truth and this results in different levels of CRM initiatives.
BENEFITS OF MAINTAINING RELATIONSHIP WITH CURRENT CUSTOMERS:

The cost of acquisition for new customers are huge
long time customers spent more money than new ones
happy customers definitely refer their friends and colleagues
old customers will pay more for product.
For firm to be successful in a long run they need to concentrate on building A good relationships with their customers. This is because customers who have positive interactions with the business usually become loyal customers.

Source
The beliefs underline our emphasis on providing exceptional customer service includes:

• Rendering good customer service leads to customer satisfaction.
• customer satisfaction results in a positive relationships and repeat purchase
• small businesses have potentials of providing superior customer service than large firms, because they're close customers

To this end, firms should emphasize customer service because failure to do this will jeopardize any effort to attain a positive customer relationship.
Thanks for reading through! Here goes my introductory post incase you want to know more about me.

CC:
@siz-official
@cryptokraze
@vvarishayy
@suboohi