London Fashion Week Trends To Shop Now

London Fashion Week Trends To Shop Now
This weekend, London Fashion Week returned to England's capital, though without the usual glitz and glam the industry is known for. Falling within the official 10-day mourning period that traditionally comes after the death of a monarch, the tone was sombre and subdued. Though, with this being the biggest London Fashion Week in years, excitement for the future of British fashion was palpable — even without big name draws like Burberry, whose show was rescheduled for September 26, and Raf Simons, who canceled outright.
Instead, smaller designers and newcomers shined brighter. On our ones-to-watch list? Pop princess favorite Masha Popova (already worn by the likes of Dua Lipa and Rina Sawayama), Karoline Vitto (who designs for sizes 8 -to 28), and Sinéad O'Dwyer, who made her runway debut this season.
Alongside British fashion industry staples like Molly Goddard, JW Anderson, Christopher Kane and Simone Rocha, this season's condensed schedule really packed a punch. We saw fashion be creative, sexy, fun, silly, punky, classic, messy and glamorous — and often all at once. Scroll on to see seven major trends that stood out this season.
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Ruffles & Ruching
London's runways have made it clear that the It-fabric this season is ruffled or ruched – and even better if it's both. While some designers went for the less is more approach with their fabric use (ruffled, belt-like-skirts at Poster Girl and asymmetric Y2K ruffle dresses at KNWLS), others took maximalism to a whole new level (Halpern, Simone Rocha and, of course, the queen of ruffles herself, Molly Goddard).
The winners of this trend are the designers manipulating their materials in unique and unconventional ways. So, the pinch-ruching and layering of squares of tulle at Susan Fang to create chaotic, airy, cloud-like dresses. Or Masha Popova's ability to manipulate denim into soft, figure-hugging designs.

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