Instagram responds to hugely popular campaign from users who complain it has got worse

Instagram has responded to a hugely popular campaign from users who complain that the app has got worse.

In recent days, one of Instagram’s most popular posts has been from a user criticising the app and demanding that parent company Meta should “make Instagram Instagram again”. The post criticises its attempts to take features from TikTok, its focus on video posts, and more.

Since it was first shared, three days ago, it has been liked some 1.6 million times and been shared by celebrities including the Kardashians. It has also ignited a conversation about what is happening to the app, and the recent changes developers have made to how it works.
Now Adam Mosseri, the head of Instagram, has seemingly responded to the campaign. While he did not explicitly reference the post, he said there was “a lot happening on Instagram right now” and attempted to explain the changes the app has recently undergone.