I agree with your post about the importance of brand positioning. Any brand needs an interested audience, which will need to buy brand products. I've read about different ways to position a household appliance brand on https://greatbrandsonly.com/is-whirlpool-a-good-brand/ a couple of days ago. The authors of this article wrote excellent ideas on how to give the brand the status of a popular and high-quality manufacturer. Many people appreciate different brands because their name is on everyone's lips. And it's not a bad advertisement. First, brand manufacturers conduct an advertising campaign, and then customers continue to disseminate information.