hello @reeta0119,
It is currently a trend that many social networks are entering the cryptographic space, a good example is facebook who decided to start in the world of cryptocurrencies through the evolution of its social network that is now called META, on the other hand that an application of short videos managed to raise so much money in such a short time opens the door to all those applications that this time are considering starting in the cryptographic space, it seems that in the near future all social networks will have a cryptocurrency to reward their content creators.