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RE: Brand: main self-esteem of the companies
Branding is indispensable to position companies at the top of recognition among companies engaged in the same activity, I agree with this you express "The corporate brand must be the core, from it the objectives will be achieved or simply discarded".
Best regards, be well.
exactly my friend @lupafilotaxia, it is impressive what can be achieved with the brand, from achieving all the objectives that a company sets, to transcend in time.
success for you and your family