The combination of three fundamental elements: the individual and their particular characteristics (referenced in the social element), the current power of the scope of the technology (exemplified in the mobile element) and market segmentation, in this case by geographical factors (determined due to the local factor) they produce a unique tool that allows you to maximize the power of a good digital marketing campaign, as you clearly explain them to us in your interesting publication, friend @adityajainxds, thank you very much for your valuable contribution