You are viewing a single comment's thread from:
RE: Branding 101; Branding, the Image of A Business
Hi appreciated @gbenga.
I believe that imposing a feeling on the consumers of a product is the most difficult goal to reach when we talk about Branding.
This is a very complex process in my opinion. In most cases this level is not achieved.
These brands you mentioned are trade giants and in the case of McDonalds for example, it is a company with more than 70 years of history. Then we can imagine how difficult it can be to reach these milestones in brand establishment.
Thank you for sharing this valuable article in Project Hope.
Your friend, Juan.
You are right @juanmolina, it could takes years to impose a feeling about a product or company to customers as getting to know a brand is like getting to trust them.
A few companies were able to make this impression and gain trust in shorter years. Like Alibaba, Amazon and a few others.