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RE: Branding 101; Branding, the Image of A Business
To talk about brand is to talk about something distinctive within a specific industry, or at least that's how I see it.
It goes far beyond a nice design. I have read that they include many times, the big companies, scholars of the areas of psychology and sociology to carry out their campaigns and have a greater impact.
Interesting your publication @gbenga, so many things that one does not know.
Thanks a lot @josevas217 for reading and commenting on my post. Truthfully, branding is of two aspect; the physical and the psychological. Physical includes name, logos ans trademarks why the psychological includes believed taste, sense of belonging etc.
That's a nice distinction @gbenga. It allows us to see both aspects, how the physical influences the psychological.