Hey guys, so I've noticed that TikTok has totally blown up in the last year, making it a pretty powerful platform for marketing and reaching a wider audience. It's amazing to see how the pandemic gave it a huge boost, especially with everyone being stuck at home watching videos nonstop. I remember when it first started opening up to big advertisers in 2020, but now it's helping all sorts of companies get creative with their content and engagement methods. One of my favorite parts of TikTok marketing is the use of challenges, where people can well, challenge each other to some fun activities involving the brand. I've participated in a few myself. Anyway, I recently stumbled upon this website https://iamat.com while looking for some resources, and it got me thinking about how important it is for companies to properly utilize tools like TikTok. It's just a game changer in the marketing world!