What My Friend Said about Influencing (The Business of Influencing)
I was talking to a friend who was complaining about the way influencers are being targetted and how the market is very saturated and how difficult it is for newbies trying to make a way around the industry. The industry is now filled with a lot of influencers who do not meet up with what they say and what they sell which is their contents.
He was explaining to me about how saturated the industry but also made it clear to me that anyone can be an influencer provied that is their dream. 'Because we have a lot of millionaires in the world does not mean that we should leave the race of becoming a millionaire to only a few.' These were his words and he made it clear also that nobody would hand down free cakes to anyone, as it is an industry to compete. Also, he made it clear that being an influencer means being able to influence a product, brand, or any other thing and not to put it up for sale.
He also made it clear that being an influencer isn't the same thing isa being a jerk online. A lot of people want to make fame and in the race of looking for fame online, they are not against doing anything that is wrong. They can do anything just to make cheap fame. These set of people affect the influencing market as this people would start doing things they are not meant to do. Some influencers just want to get the like and not just want to influence.
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A lot of people watch what influencers do, they watch their dressings, their communication, their daily live and so they do not want to get involved in negative activities. Their followers are watching carefully and every content created by an influencer is very important and each influencer is a content creator. He made it clear that influencers have a community and each community want real influencer with real fact.
Never be an influencer who is not honest, never approve of a product or berand you haven't tested and certain about. Be an influencer who tells the truth about a product and do not make your influencing go wrong by supporting the wrong project.
The business of influencing is very big and every young influencer can grow with this industry.
We have a lot of influencer in the game that really influence and most time people tend to admire those influencer in the industry and want to be like them but not everybody can turn out like them
Hello friend @gbenga, I agree many people today want to be influencers, but I think it is also the fault of the same society that makes them important, I'm not saying that there are not those who deserve the fame and the public they have, particularly I follow several as they provide quality content, but unfortunately not all of them. In the same way, there is something for everyone, everyone has different tastes and that is why we are so diverse. Greetings!
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Hello @gbenga
Right is not the same as being an influential person, with social and technical skills, as being an egocentric and conceited person with airs of just wanting to achieve fame above anything. Hence the reason, to only follow or listen to those influencers that besides their potential are an honest person and of proven human quality. Thank you for socializing this beautiful article.
Your friend is right @gbenga so many people are looking for the opportunity of cheap fame and they just act in a crazy manner but influencers have a specific drive and that is what keeps them in the business for long