Is Twitter's (X) Ads revenue Viable?

Today, as I woke up and started scrolling through Twitter, I couldn't help but notice the various trending tags related to Elon Musk. Intrigued, I clicked on one of the threads and was surprised to learn that Twitter Blue tick users were being paid from advertisement revenue. This revelation sparked a series of questions in my mind. Is Twitter now profitable all of a sudden? Was it ever making a profit before Elon Musk bought it? How are the revenues from advertisements on Twitter increasing? Why did people have to pay to become Twitter premium members if they are now being paid for revenue? And is this a new stream of income for people?

Image Credit

We may recall that at some point after Elon bought Twitter, he confirmed that the company wasn't profitable. The situation led to layoffs and even required users with the blue tick to pay for the privilege. Twitter's fate seemed uncertain under Elon's ownership, but despite the challenges, I remained hopeful. Elon's actions included firing low-level employees and even a Twitter executive, Parag Agrawal, while also dissolving the board.

Complicating matters further, certain accounts were hacked, leading to misleading tweets. Advertisers started leaving the platform, and Twitter faced lawsuits. Amidst all this, Meta, a competing platform, introduced Threads, which quickly gained millions of users. Elon even filed a lawsuit against Zuck, signaling potential conflict between the two tech giants.

After rebranding as X, Twitter surprised users by offering a major revenue opportunity. They started paying premium users for advertisement revenue. To qualify for this payment, one must be subscribed to Twitter Blue, have at least 500 followers, and generate 15 million impressions on posts within three months. Achieving 15 million impressions is no small feat; it requires nearly constant online presence or a dedicated following.

While this may create a new revenue opportunity, it might not be equally viable for all users. Regular posting and building a substantial following are essential to earning revenue from this program. This might prove challenging for accounts with specific purposes that are less inclined to engage in various discussions.

I am curious to know your thoughts on this development. Do you think it is a sustainable strategy for Twitter if the company claims it's not making a profit? As an observer, I remain intrigued by the dynamic changes in the social media landscape and how it may impact both users and platforms in the long run.