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RE: Low prices and Sales Volume, High prices and Profit Margin; Which Business Concept is better for Business?
As much as I like the idea of low price and high sales volume, I will like to also consider the fact that some people believe that the higher the price, the better the quality of goods.
Yeah, you are correct, but I think it has to do with individual difference.
While we have people who will never purchase expensive items, we also have others who will never purchase cheap items.