Business Expansion Through Franchising & Partnership

in Project HOPE4 years ago

Business Expansion Through Investment in franchising

Investing in the franchise system is an interesting path. For this, your company needs to have standardized and well-defined processes, in addition to being a recognized brand, in order to attract the attention of investors. In this way, the entrepreneur starts to help new entrepreneurs to manage their businesses.

To give franchisees greater security, it is not enough to have a brand. While investors accept the risk of creating a unit and bear the costs of doing so, it is important for the franchisor to provide training for the operational base of the business and define in the contract what will be the responsibility of both parties.

In addition, to become a franchisor, it is necessary to follow a set of rules defined by law, which regulates the franchising system. It is also essential to prepare the business for the new system. The entrepreneur needs, for example:

  • Map processes of all operations that will be implemented in the franchises;
  • Define inventory control;
  • Determine production methods;
  • Establish how franchisees will be selected;
    select suppliers;
  • Calculate franchise, advertising and royalty fees.

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Business Expansion Through Partnership

Working together with another company can be a great and inexpensive way to expand your business. It is a way of faster growth, since you will have access to your partner's customers, adding a qualified audience to your chart.

The partnership can solve the weak points that your business may have, in addition to complementing its services and products. Therefore, this strategy has the potential to increase the quality of your service. In this way, both companies win.

But how to find a good partnership? It is important to check in which aspects the businesses complement each other, as this has to make sense to the customer. For example, a bike company partners with an agency that organizes trails, competitions and circuits for cyclists, among other athletics modalities. That combination would be very clear to the customer, wouldn't it?

On the other hand, a beauty salon would hardly partner with a pet shop, as it would be more complicated to reconcile the two segments.

Other factors should also be considered, for example: is the company you want to partner with suitable? Is there synergy between the two businesses and entrepreneurs? Does it have enough productive capacity to cope with increased demand? These issues are important as they may reveal some potential negative impact on the business.


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This is @benie111
I would like to hear from you. Do you have contribution or comment? Do well to drop them in the comment section.

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Hi @benie111, thanks for sharing.

These are very important tips to keep in mind if we want to expand the business.

I have always been curious about how franchises work and how royalties are handled.

I am glad I could express and pass great information across. Thanks for coming around

There are many patterns to follow to be able to detect if a company meets all the requirements to be able to associate to it, from my point of view to associate to another preferable company would be a company of the same heading, the expansion is one of the main advantages that has the franchise which are granted to those franchisers who are willing to invest in the business or company to achieve the objectives of expansion. Thank you for sharing this important information

I am glad you got the point. Thanks for coming around

I think it's a good option to partner with companies that resemble our venture, obviously as you say you have to take certain factors into consideration, as well as the personality or vibration of the opposite owner I think it's important, what are really his intentions, is just for money or because he loves his business, I think they are important details to stay on top.

You are right. It will only make sense if both companies have same or similar agenda for the future. Thanks for coming around

Thanks for sharing friend. This is an eye opener to certain things today

Standing out in a competitive market and remaining strong might be a huge task, which might require matching forces. Expansion in business is like working towards dream.

Partnership is great but like you said, it has to be on the grounds of equal love for the same things, before you partner you have to be certain you are moving in the same direction (business wise).

That's the most important aspect. It will help the business to remain strong even in the future. Thanks for coming around

@benie111 to expand business through new partnership is a very good idea for expansion. We need to keep our eyes opens and done all the research before taking any steps regarding the same.

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