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RE: Top Reasons Why Businesses Fail.
Great read. There are so many reasons why businesses fail which you have highlighted.
For me, one of the main reasons for failure is being to narrow in the view of the market place and only seeing things from our own perspective. We need to research the market and the true needs of our potential customers. Ensure that we are on their agenda rather than just pushing our own.
You are very correct on this one, it isn't about what we want, rather it is about what customers need.