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RE: 5 levers that transform consumers into presumers.
Hi @adityajainxds Crowdfunding is important to start a business because it helps us to find funding to carry it out, but also because, even before it is born, it is giving it promotion, it is forming its own target audience, addressing it and, with the simple agreement of microfinancing in exchange for a small reward, we manage to affectively link that person with our future business.