Metaverse and marketing.

The metaverse is a digital world on the Internet which allows virtual environments of third dimension and online which suggests and is being generated in this way, to have its own market with economic exchange included, based on the NFT. It is executed by means of personal computing using accessories such as virtual or augmented reality viewers and headsets. The advent of metaverses has caused interest in commercial brands, which see in this an opportunity to expand advertising spaces and to innovate in relation to the marketing they execute, it is expected that metaverses will impact the digital world in general, emphasizing marketing as a resource of the same.

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With this type of implement you have access to an augmented or expanded reality in which, for example, a child can try a toy through a viewer or a woman can try on a pair of shoes, as if she were in the shoe store. On the other hand, Virtual Reality can be used in metaverses to develop products, brands, articles, as well as the sale of various digital services and even personal errands. Being a metaverse character, the customer can go to a virtual store and see, hear and touch the products, something that makes it a unique attraction for any marketing company.

This new global element will be a site with many possibilities, for example to hold business meetings, virtual classes, games, or celebrations. Brands will be able to organize events in these virtual spaces. This will bring changes in the way consumers act, they will be able to be in 2 different realities, which is a challenge, it is also a way to attract new customers, especially the younger and technological ones, who show interest in innovations. Technology never ceases to surprise us, although it is taking its first steps, the pandemic has accelerated the whole process, including human creativity, making realities come together and marketing does not escape from that.

" ... In the metaverse, marketers will no longer be limited to flat-screen ads. They will have a whole virtual universe to create immersive 3D experiences for the companies and brands they represent. ... "

Quote by Joan Swanson