How to understand what Marketing is

in Project HOPE3 years ago

Good morning friends of steemit.

Today I will talk to you about an interesting topic that is currently mentioned a lot, about marketing, I will give you some meanings and some explanations.

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What is marketing?
It is an activity, set of institutions and processes to create, communicate, deliver and change offers that have value for consumers. In itself is to give publicity in an eye-catching way to products not seen at first impression to the products of a market.
It is also used to promote weekly or monthly offers, among other purposes.

For a marketing to be carried out in a correct way it is necessary to follow 4 fundamental steps which are:

#Price.

#place.

#product.

#promotion.

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Price: This point indicates how the product will be charged to the customer, some strategies implemented for the form of payment.

Place: This refers to the place where the product will be marketed or how it will be distributed to customers.
Product: This refers to the characteristics of the product that will be sold to the customer.

Promotion: This last point refers perhaps to the most striking aspect of marketing, it is what would attract the customer's attention, which is why it is necessary to implement a good strategy to attract the consumer.

Some objectives to be achieved with a good marketing can be:

-to sell more.

-to build customer loyalty.

-to increase the visibility of brands, products and services.

-manage a brand.

-build good relationships with consumers and partners.

-educate the market.

-engage partners.

The market always goes through a few phases in its life which are:

#Launch.

#Growth.

#Maturity.

#Decline.

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Launching: The launching phase has as characteristics, the acquisition of new competences, things that are able to transform the way of thinking of the market.

Growth: In this phase the market begins to demand a new type of product to satisfy customer needs.

Maturity: in this phase the competition is already stabilized and the population has already consumed that product at the time of the offers.

Decline: when the market reaches its maturity, it loses the attractiveness for the performance of the competition and the enthusiasm of the public, and the decline begins.
When the market reaches this stage, it is advisable to look for new technologies and competences to launch another trend, thus starting a new cycle.

Once the meanings that characterize the marketing can be followed, it is possible to make a good advertising that favors the needs of the market and publish it in social networks preferably, for greater effectiveness of the marketing.

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Hello @ajfernandez

When you say "once you can follow the meanings that characterize marketing, it is possible to make a good advertising that favors the needs of the market", do you think that knowing the basic theoretical elements is enough to be successful applying marketing strategies, or what more would you need to know and apply.

Best regards, be well.

For proper marketing to be carried out, several things and strategy need to be consider and applied. One of them is the advertisement mode and many more

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