They just want to know whether we have a cool place where they can put their video clips or a cool place to blog or a place to share photos or a place to play games and most of them *(sorry!) are not really going to care what a “blockchain” is or what “decentralized” means

This !! And we need to constantly be reminded that this is the priority for many newcomers and those 'sitting on the fence'. And will continue to be.