What World Do You Want to Live In?

Speaking with my friends who have a small organic food shop we decided that...

• We want certified organic food that is truly organic, instead of food that just looks organic.

• We want healthy food, that is fully nutritious, free from toxic residue and that doesn't harm our bodies.

• We want food that is truly tasty and authentic, without artifice or deceptive ingredients, actually we want lists of ingredients to be way shorter.

• We want sustainable food, that looks after our land and our soil and, if possible, crops should actually regenerate and restore the soil the grow from.

• We want food that is produced close by and that is socially fair, that recognizes the value and contribution of the local organic producers and farmers; food should provide a just retribution for the work these important workers do so that they can carry on doing what they love for many years to come.