Branding the narrative

in OCD4 years ago

I am not sure who designed the HIVE logo, but I quite like it as it cleanly combines a lot of elements and ideas together into a uniform and workable shape, with the hexagonal honey comb, the man-made hive and of course, the sense of movement with what looks like the fletching (feathers) of an arrow and the block itself, blocks to build upon.

I also like that there is already brand collateral created that can be used for marketing material. I don't know if anyone else remembers, but there was a discussion back in what I think was mid-2017 about the Steem logo and whether it was able to be used or not by the community. What I am hoping is that even if trademarked, the usage of Hive visuals will be encouraged. You can find the material here.

stacked Hive.png

I am obviously not much of a graphic artist myself, but I do think that it gives a lot of options to work with and the imagery of various forms of hive-related concepts can spawn a much larger collection of useful materials and names. What I am hoping is that not everything is going to be called Hive-Suchandsuch and Whatever-Hive, as while we might be working on the same Hive blockchain, we don't have to think with a hivemind.

Hive bee.png

What is pretty cool is that instead of communities, we can instead have colonies of users, which I think is a fair bit catchier and differentiates from other media. Of course, this is all personal preference which is fine, since we are still all individual bees and none of are tied to one colony.

Each individual becomes like a cell in the honeycomb structure, but each colony becomes a larger cell, connected on all sides by other communities in an ever-expanding matrix of relationships and ideas that fractal out endlessly from the core blockchain.

slanted Hive_1.png

What I am hoping is that the Hive narrative creates a much more identifiable storyline that users can use to build their understanding of the platform. I think that on Steem, finding a uniform story was much more difficult for many people to get a grasp of, which meant that many could have found it difficult to find their place and build their home.

And I think that the concept of home is an important one to feel part of any community, whether online or in the real world. When we make ourselves at home, we relax and shed a lot of the barriers that suppress the building of relationships so that we can connect more easily and talk more freely.

hive and bee_1.png

It doesn't mean the discussions will be easy, nor without cost - but it does mean that the conversations can go deeper than surface level and approach the challenges we face, as individuals and as a community. There is value in building a home, there is value in maintaining and improving it also and what people should remember is, we are all part of the same blockchain, no matter which colony or cell we choose to work upon.

I am not happy that Steem is positioned as it is now and I won't be dancing on graves, but I am happy that there is still a community willing to build homes together somewhere as I think it demonstrates that in the last four years, things were accomplished and most importantly, relationships were built.

I have often been accused of being a Steem cheerleader and told that "there is no community on Steem" - and I have called bullshit every time. I think the fork to Hive is proof that there is a community on Steem - and no matter what the name may be, the story of the first truly decentralized crypto community continues.

The stories we create become the understanding we act upon.

[ a Hive builder ]


I like calling communities “Colonies!” If there’s a trending tag list I say they label it “buzzwords.” 😆

I think it is going to be a bit of fun to throw terms out there and see what sticks to become the Hive vocabulary sheet

I think therealwolf and rolandp had a lot to do with it.


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Yes, that is the first link I included in the post, but not sure if @therealwolf did the design work.

Ah, I see. No, I’m not sure who either.

I posted a question on hive in a post, but yet to get a response. If the snapshot is taken based on 17th March, then all the people who are buying steem, are going to be disappointed. Do you know it for sure that, the fork will be distributing hive tokens based on a snapshot that is likely to be taken on 20th ?

The snapshot hasn't been taken yet as far as I know. It is taken on Friday.

The Hive airdrop will only be performed on the current version of the Steem blockchain (as of the date of this post)

Did you see the wordings carefully ?


Current version, not that block. The version is what the witnesses are running. 22. something. This isn't the snapshot time.

Any chance you or anyone can point me to an understandable description of how to transfer Steem I bought on Bittrex to my Steem wallet? I tried following instruction I have found in FAQs and search engines but keep getting invalid wallet address.
I have been asking around everytime I see a new post or recent comments, not getting any help

If I remember correctly, you might have to add a space or two after your account name. Try with a small amount first.

Thank you
I have no point of reference to know what that means.
I am prompted to fill in a memo (optional), and a wallet address, and amount of Steem to transfer.
I do know that if I send it to the wrong address it will be lost.
Just like all the time I have spent trying to figure out where to get the info I need to engage in this community.
Guess I'll just dump it before it crashes or the airdrop happens which I would probably miss out on anyway.
I should probably find something else to put my efforts into anyway.
When I first heard about the re-branding, I didn't really like the name.
But it actually makes a lot of sense.
Bees protect their honey
Thanks again

What are you putting in for your wallet address? It’s literally just your Steem username. I think some folks put in their keys since that’s what most crypto wallet addresses look like! Just curious. I did a couple Bittrex transfers recently and don’t recall anything strange. I did transfer 1 Steem first as a test.

If you give me an hour or two, i will have a chance to buy a little on bittrex and take some screen grabs for you to follow. I am a little busy at the moment :)

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Cheer leader taraz .You have always been positive about Steem so I do get that lol.

Yep, that is me :D

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