MICROENVIRONMENT FACTORS THAT AFFECT THE BUSSINESS:

Microenvironment of a business includes factors that affects business’s performance and abilities. These factors are Customers, Public, Intermediates, Suppliers and Company.

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Factors that affect my business are: CUSTOMERS:

The customers of KIA are many Business mans, local citizens and companies who gives cars to their employees. Kia has a bright brand image among its end customers.
The main factor for customers is the rise in number of small cars. The number of customers of KIA are increasing day by day because of Fuel Economy of its cars. Fuel Economy is one of most important concern for customers and KIA produces cars that are more fuel efficient than its rivals.
The way they treat their customers is also an important reason for increase in their sale. Their customerservice is too strong and they always treat their customers good This is one of the biggest factor.

SUPPLIERS:

Suppliers of KIA are KIA Makers, US seats, Machino Plastics, Maruti Reflects etc. Suppliers of KIA mostly in international market because it’s a new brand in Pakistan so it Import all parts from US and China. Suppliers provide goods, paints, body parts, engine part
Raw materials, labors in order to produce goods. Kia always focus on its supply chain because effective managing supply chain is one of most important task for a company.

COMPETITORS:

Competitors of KIA are SUZUKI, TOYOTA, HONDA, FAW AND UNITED. As there are a lot of competitors already in market so it is forcing KIA to cut its cost and increase efficiency of its cars.

reference

reference

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. Recently KIA had to raise prices of its car till 5% because of policy imposed by government which is FED. Also KIA has improved its safety measures because early its was not meeting the safety requirements made my government.

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hello

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“A FRIEND IN NEED IS A FRIEND INDEED”

SO, My Name is Shahaab And i am from PAKISTAN AND i proud member of @steemitpakistan and i invite you guys to join this community too :)

@cryptokannon