''Seven Digital Marketing Strategies for Fashion to Boost Sales''
| My username is @ibrahim123 and I'm from Bangladesh. |
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About eight thousand crores of taka, more than one thousand e-commerce sites and about 10 thousand Facebook pages (pages for selling products through Facebook). Now, the question is how to differentiate your brand from the crowd of such an extensive fashion market, and the answer is only one – digital fashion marketing.
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Let's examine how fashion digital marketing might help you boost sales and establish your brand:
- Retargeting:
The solution, in this case, is retargeting your website visitors. Both Google AdWords and Facebook can be used for retargeting. Retargeting means that after a visitor visits your website once, they can see your ad wherever they go online. In this way, if he considers different ads of your brand 10-15 times a day, he will buy the product at some point, and if he doesn't, he will know about your brand forever.
- Influencer Marketing:
Influencer marketing is called future marketing, but it is not the future anymore. Its success rate is very high, and it is also vital in the overall marketing. Influencer marketing brings a brand to the general public through industry 'key people' who have value in the industry. Many influencer marketers are available in foreign countries, but they are not available in Bangladesh. In that case, one of your strategies could be to use fashion models. Social media is commonly used in influencer marketing, So it is better to use models with many followers on Facebook or Instagram. You can use them to evaluate or support your brand from their page, or to take photos of yourself wearing your brand's clothing and post them from their page. This increases your brand's credibility with new audiences and existing customers.
- Email or SMS reminders:
Your website has visitors who make occasional or regular purchases from your website or store. In this case, they often visit different website pages at other times, put their desired products in the 'Favorite' or 'Add to Cart' list, and buy them at their convenience. A person may like many brands, so he may visit the websites of all the brands and put his favorite products in 'favorites' or 'add to cart.' In this case, he often needs to remember your brand because he does it on all the websites of his favorite brands. So you can send an email or SMS reminders to target people with 'favorites' or 'add to cart' products on your website. This will increase your sales.
- Birthday wishes:
Birthdays are always emotional for everyone, and a marketer has to capitalize on that and nurture his customers. On a birthday, one gets wishes from many places – from his family, friends, loved ones, etc. and he also expects it. If you wish your customer his birthday, he will feel a little different, surprised, and think. Consumers often decide not to purchase a product after viewing an advertisement or website just once. Because people who interact online have varying moods at different times. How do you do it is the question now. Straightforward Collect names, mobile numbers, email IDs, and birthdays. You regard or care for him differently because he doesn't expect it. Sales will rise in tandem with your increased brand loyalty. The people who visit your shop or online and store them in a database. Now, use that database to send email and SMS wishes to
those whose birthday is that day. In this case, you can also give them a special offer (e.g. 10% discount). This will increase your sales.
- Style Guide:
A style guide is a book or manual about a brand's collection of different clothes such as shirts, t-shirts, pieces of denim, bottoms, salwar-kameez, tunics, etc., in which stories are described how to wear the clothes, Along with what to wear matching, when and in what season it is best to wear, what materials are used to make the garment, why these materials are used as well as how it affects a user's daily life, etc.
It can target different occasions or seasons like Spring, Summer, Winter, Fall, weddings, Parties, Work, Travel, holidays, etc. You can put it on your website and promote it through social media, SMS, or email marketing or distribute it in leaflets that will help you increase your sales.
- Nurturing People:
People who first visit your store or website usually need more time to be ready to buy a product. You can tactfully keep the name, email ID, or phone number of all those customers. Then, target them through SMS or email marketing to inform them about your latest collection, exclusive collection, seasonal collection, etc.; when you do that, they can recall your brand once they buy something. I'll visit your shop and make a purchase.
- Gift Guide:
Bangladesh is a country of 13 Parbans in 12 months. So throughout the year, there are some events in the life of Bengali like birthdays, Wedding Anniversaries, Valentine's Day, Mother's Day, Eid, Puja, etc. People buy gifts for their loved ones based on these social events throughout the year. People always feel a bit of a dilemma while giving something to someone - what to give, what kind of thing would be good to give, where to get it, etc. Fashion marketers can use Sujogta to create gift guides for birthdays, wedding anniversaries, Valentine's Day, Mother's Day, Eid, Puja, etc. A gift guide is a collection of items you want to sell in-store or online. You can put this gift guide on your website and promote it through social media, SMS, or email marketing, which will help you increase your sales.
Thanks to all.
Regards
Md. Ibrahim Uddin.