Assertiveness is a value that allows us to be sincere without being aggressive towards others. Assertiveness is expressed by expressing thoughts and feelings without any animosity towards other people.

When a person is assertive, he/she is halfway between inhibition and aggressiveness. For example, if at work a hierarchical superior wants to force us to do something for which we have not been hired and that we do not want to do, our assertive behavior will manifest it.

Assertiveness is halfway between inhibition and boldness and, therefore, it is a value that must be cultivated in a world where there are people who try to subdue and abuse other people. The assertive person is not a hero, but knows how to act appropriately so as not to be manipulated. Defending one's rights and standing up to injustice is the goal of assertiveness.

_{You are assertive: You reach peaceful agreements.}

Magic recipe for assertiveness

Ingredients

• Two measures of sincerity to say the things we want to say.
• A measure of prudence so as not to generate inadequate responses.
• A measure of elegance to know how to say things without offending anyone.
• Two measures of firmness in order not to be convinced at the first opportunity.
• A measure of lucidity to be clear about the objectives to be achieved.

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