Part -1 || 10 Marketing Terms You Must Know || by @educator23 || 10% beneficiary to steemindia

in India Speaks2 years ago

Hello Guys.
This is Prabhjot Singh from INDIA.
How are you all? I hope everyone is fine and doing well.
Today I'm going to share with you some very common marketing terms that everyone should learn
about.

1. BRAND AWARENESS
The extent to which people are able to recall your Brand is called Brand Awareness. Every Brand tries to build awareness so that they can capture their audience's reaction and convert them into buying customers. Let's take the example of Kit Kat; it's a chocolate company known for its crunchy chocolates. I guess everyone of you has somewhere come around their ads and maybe it echoes in your head - Kitkat break to Banta hai / Have a break, have a kit-kat
so what they did to create awareness is they made benches look like Kit Kat. This thing went crazy and gained popularity. Basically, it's just a bar of crunchy chocolate but it is strongly recognized by its name.

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2. MARKETING OPERATIONS
Marketing operation is everything that happens in your marketing automation and CRM platforms. Let me simplify it for you. basically, it is overseeing all the marketing functions of an organization for e.g, Marketing Program, Content creation and management, strategy planning, Demand Generation, Data Management, Analytics, Lead generation, and many more.
In short, all the functions that come under marketing are Marketing Operations except for some exclusions.
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3. SALES OPERATIONS
Everything that happens in CRM and Sales acceleration platforms. Sales operation refers to the process in which a sales organization supports or deploys its sales team to sell faster and effectively. Basically, it is conducted to increase sales via campaigns or other different models.

4. SERVICES OPERATIONS
Service operations include management of all the workflows, tools, and processes required to maintain and improve the overall customer experience. The operation consists of an Objection handling team, tele-callers, customer success team, support team, user experience, etc.
You all must have got a call from an internet service provider or mobile network service provider saying how's your internet is working or how's your mobile network working. Its all part of the service operations

5. REVENUE OPERATIONS
This is the alignment of the above three operations i.e. Marketing, Sales, Services to drive accountability and increase efficiency in your business. The aim of REVOPS ( Revenue operations) is to maximize the revenue potential of an organisation.

I hope you get the basic idea of these terms. I'll explain those terms in more details soon.
This was all for the day

Thank you
Keep supporting

Cc:
@reminiscence01

Regards
@educator23

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 2 years ago 

thank you so much @varsha001

 2 years ago 

Hey @educator23,

Very good post written by you. Thank you so much for sharing you unbelievable knowledge with us.

 2 years ago 

Thanks for your Kind words Brother.
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