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RE: Steem - And so it begins...
I believe he's talking something more like AdSense and/or traditional advertising that generates fiat currency in order to provide revenue to the different front ends. You know as opposed to just selling the currency.
I'd guess that if a community starts generating 10's of thousands of pageviews a month AND is interested in something like this then we should be having that discussion. It's a communities space we're willing to listen and help out.
Adviews do need lots more VIEW traffic than we normally get on steem pages.
We have one main default page for communities... it's usually the FEED PAGE. (either trending or created) So those are the two main pages worth looking at for traffic.