For example: "God Hive the Steem!" there is no literal translation for that without losing "Hive" as a word, so I translate like this: "Hive. Dios dale una colmena a Steem!" So using Hive first I don't lose the key word "Hive" in the translation, but then I use "colmena" (hive) as a proxy to a shelter for the Steem community. That's how you don't lose the idea of the wording game, but also it's not a literal translation.