One of our most successful marketing campaigns for NFT brand!

The NFT marketplace is buzzing with activity as artists, designers, and content creators are scrambling to make sales. However, without a strategic NFT marketing guide, most of these sellers fall back or remain stagnant.

The trend doesn't seem to slow down any time soon, so the sooner you master the secret of NFT marketing, the more fruitful it will be for you. It's not once that you come across social media posts or advertisements on a new NFT collection. But these 'spammy' ways of getting attention soon won't work anymore.

So how do you get noticed faster? This NFT marketing guide tells you exactly what to do.

The best approach is to utilize an ideal sales funnel where you:

1. Define the foundation of your NFT... what does it stand for? Why should people care about it?

2. Create awareness around it - Get people to notice you exist.

3. Make a real connection with your audience.

4. Create sales opportunities, and

5. Ensure you retain your clients.
   
   

Let's break it down.

CREATE AWARENESS:

Decide if you want to show up in spaces organically (SEO, YouTube, TikTok posts, etc.) or pay to play (Google Ads, Social ads, influencer marketing.)

ESTABLISH CONNECTIONS

Once people come across your NFT collection, they'll want to know more before they can trust you. And that's where creating a connection comes in.

After massive advertisements on the above-mentioned channels, you can drive people to:

1. Subscribe to your list.
2. Join Your Discord
3. Connect on Telegram
4. Anywhere you can establish a great relationship with them and serve them at a higher level.

The more engaging you are, the more people will build trust in you and buy your NFTs. The more you bring them along your journey with you, the more people you will have rooting for you and supporting you.

CREATE SALES:

The ultimate goal for marketing your NFT collection is to make sales and push their value up. Make sure you tease your audience that something is coming, announce your collection (yes, this one gets looked over more than you would think), and create major hype around it!

Create presales, and VIP sales, etc.

Also determine where and how you'll sell your NFTs. Ensure that the process is seamless and uncomplicated.

RETAIN YOUR FOLLOWERS & BUYERS:

Once you have had people buying your NFTs, it means that they trust you. And, it's easier for them to buy more products from you.

However, there are different things you can do to ensure that they remain loyal to you and buy more of your NFTs. Loyal followers refer others to you, so you want to have many of them remain with you.

First, ensure that you stick to the purpose of the NFT. People hate it when you bait them into your product and then change direction.

Also, keep improving your product's quality so that they can gain more value from them. Otherwise, they will go to where they find value.

Another way to keep them around is through more offers and promotions. You can even create a collection for those buyers with a certain number of NFTs.

You can also have contests and giveaways to keep your followers active and looking forward to the next products. If the community is lively enough, you can buy suggestions and ideas from them and create a collection of what they like.

This way, they will feel their importance in the project as they'll now be part of the project and not just investors.

Don't forget to upsell and cross-sell!

The vibrant NFT market is ready for your NFT collection, but how do you get it at the top? NFT marketing is easy but takes commitment... You got this!