Day 6 Update [32,195 Impressions, 6,318 Video Views, 65 Link Clicks] - Steemit Campaign On Twitter

pojan (67)in Steem Marketing • 3 years ago (edited)

Campaign Link On Twitter

My Steemit campaign on Twitter started

April 21, 2021, I started my first Steem campaign using Twitter social media, I did this to reach more Twitter enthusiasts so that they would be interested in the steemit blockchain media. and I have a target campaign for the next 10 days. And every day, for the next 10 days I will provide information related to the development of the post statistics that I made to carry out the campaign. Of course this campaign will be sustainable, and I will make it to a wider reach if this first campaign runs smoothly.

For the costs incurred in this first campaign around $50, or around Rp 730,000 in rupiah currency. For this campaign I chose “campaign Engagements” to attract more people to interact with the campaign Tweets I created.

Following are the tweets that will be promoted,

Why use Twitter Engagement?

Twitter has a unique potential to attract potential steem enthusiasts, online campaigns on twitter emphasize interactions with potential steemit enthusiasts later. And the features on Twitter make it possible to carry out campaigns so that they attract the attention of many people. Twitter “Engagement Campaign” can display unique promotional creations created, and can also link Steemit Links to make it easier for people who want to learn more about steemit, and most importantly can have a dialogue between the campaign maker and the people reached by this campaign.

Campaign Target

In this first campaign, I chose a target campaign in the Java Island area, this was done to attract Twitter enthusiasts in Indonesia to join steemit. If the first campaign is successful, then the next step will be the Asian region, and so on. For the age of enthusiasts who are reached between the age of 18 years and over.

The link used in the campaign

For videos linked to this campaign edited using a third-party application, why use video? This is done to attract more interested people connected to this campaign to see and enjoy every tweet of the posts featured in the video campaign. Here I also linked the link post that was created by @steemitblog to make it easier for the audience to learn more about steemit. The post that I link here is about STEEMIT - A GUIDE FOR NEWCOMERS.

Campaign creation results

The results of the audience statistics for this campaign are not visible yet because this is the first day of the campaign. However, for some of the results from the creation of this campaign I can show it in the form of screenshots.

Video used in the campaign.

By using two slides, the first slide contains an invitation, and the second slide contains news about steemit.

Setup Budget:

The total budget spent for this campaign is around $50, or Rp. 726,000 in rupiah currency. Meanwhile, the cost per day is around $5 more, or around Rp. 72,600 in rupiah currency. The total number of campaigns is 10 days from April 20, 2021 to April 30, 2021.

$	50
Total Budget	IDR 726,000,
Daily Budget	IDR 72,600,
Date	20 April - 30 April

Target audience:

The target audience for this campaign certainly includes men and women, I think this includes all very precise targets. As for the ages that we set in this campaign starting from 18 years of age upwards, I started with the ideal age for growth and development of ideas. Meanwhile, the location I chose was in the Java Island region, which includes (DKI Jakarta, West Java, Central Java, East Java).

Man	Woman
Ages 18+	and above
location	Java Island (DKI Jakarta, Jawa Barat, Jawa Tengah, Jawa Timur)

Target Key:

This is something that is very important to reach the target promotion targets. Here I enter important targets, namely writing, bloggers, vloggers and others. Meanwhile, in interest, it uses the tag freelance writing, investor and patens, marketing and others.

Target key	writing, blogger, vlogger, photography, cryptocurrency, bitcoin and ethereum
Interests	freelance writing, investor and patens, marketing, collage life, business and finance, nonfiction, arts and creatif, design, drawing and sketching, photography and other.

ADS Placement:

Ad placement will be shown on: timeline home, on profile, and search, using the TAP strategy (Twitter Audience Platform).

Ads Running,

Campaign Setup:

Campaign Link On Twitter

Total Budget	$50
Daily Budget	$5
Total Campaign day	10 days
Date	20 April - 30 April
Target Audiens	Man & Women
Age	18+ and above
Target key	writing, blogger, vlogger, photography, cryptocurrency, bitcoin and ethereum
Interests	freelance writing, investor and patens, marketing, collage life, business and finance, nonfiction, arts and creatif, design, drawing and sketching, photography and other.
Placement shown on	timeline home, profile, and search, using the TAP strategy (Twitter Audience Platform).
Countries	ndonesia
Location	Java Island (DKI Jakarta, Jawa Barat, Jawa Tengah, Jawa Timur)
Potential People Reach	987.8k - 1.2M

Result Day 6 [Report]

Day 6 of the twitter campaign, experienced an increase of +700 more reach from day five. This data is calculated from April 26, 2021 at 00.00 to 23.59 at night.

Campaign by relying on gastric feed to all visitors who can be reached in this ad, which is a notification stage for many people who don't know about Steemit, this is a marketing system, where we will not immediately get users who will join. instantaneously, but everything needs a process.

Where is the initial stage of introduction through advertising, and we will make it for several stages so that many people are sensitive to what we are promoting, we still have a lot of time, and this is the most basic stage in the online marketing system. Here I will show you the daily report for April 26, 2021.

With 5,091 impressions per day. This is a very high increase compared to yesterday.

Today Update:

Impression	4,588
Unknown	1
Female	1,421
Male	3,669
Age	18+ and above (5,901)

Language Impression	5,091
English	4,454
Indonesia	1,592

Platform Impression	5,091
Desktop and laptop computers	1,110
iOS devices	3,941
Android devices	40

Tweet Interaction	7
Follow account	9
Video likes	26

Today Analysis

Today's total views were 5,091, this is a tremendous increase views. This is a daily update on April 26, 2021 where the highest views are 5,091. This is the highest impression after two days of being stuck at 3,000 and yesterday at 4.588.

For these shows, the impressions increased at 08.00 AM to a total of 249 impressions, 11.00 impressions on 853 views, and 08.00 PM 941 impressions. then at 09.00 it reached 1.565, This is only part of the analysis I took, because every hour has a different impression. We are currently experiencing an increase in follow account interactions, of which we have 9 follow accounts.

Overall Update

Time people saw this tweet on twitter today:

Impressions	32,205
Organic	1,826
Promoted	30,379

All views (autoplay and click) of your media are counted across videos, vines, gifs, and image:

Media Views	6,318
Organic	210
Promoted	6,110

Times people interactedwith this tweet:

Total Engagements	742
Organic	139
Promoted	603

Times people viewed the details about this tweet:

Detail expands	397
Organic	70
Promoted	327

Numberof clicks on media counted across videoss, vines,gifs, and images:

Media Engagements	164
Organic	48
Promoted	116

Number of clics on account:

Profil clicks	69
Organic	4
Promoted	65

Time people Likes on this tweet:

Link clicks	65
Organic	12
Promoted	53

Clicks on URL or Card in this post:

Likes	29
Organic	0
Promoted	29

Clicks on Hashtag:

hashtag Click	5
Organic	2
Promoted	3

Replies to this tweet:

Replies	4
Organic	0
Promoted	4

time people retweets this tweet:

Retweets	7
Organic	3
Promoted	4

number of people follow:

Follows	9
Organic	0
Promoted	9

Account Activity:

Overall Analysis:

Ads have been running for six days, and this is the sixth day, this post was updated on April 26, 2021. With a total campaign cost of $ 50, and a campaign cost of $ 5 per day. Here we got a total of 32,195 impressions. And the number of videos watched was 6,318, for a total of 69 clicks on the linked link.

So far we have 9 accounts to follow until April 26, 2021. In the past, we hope that the best will come after a few days. And this is a marketing system to introduce steemit to a wide range. In essence, our goal is to get people to know steemit, and this is the first step.