Secrets of online business part 3/7
The cost of getting started with an online business is low. Some people start with nothing and are successful. If you wanted to open a shop in your location, then you would have to invest a lot of money. You need to rent or buy a property in the right location, purchase stock, employ people, invest in security and a lot of other things.
With an online business you can start with a domain name for $10 a year and web hosting for less than $10 a month to launch your website. Because of this a lot of people find it hard to take their online business seriously.
When things go wrong, which they will, then it is easy to think “well I only spent a few dollars on this, so it doesn’t really matter”. Many people get involved in Internet Marketing and then chop and change to different online business models because it doesn’t cost much to do this.
You need to take your online business seriously. Even if you start with nothing you need to have a strong emotional investment. Writing down your goals and a WHY statement will help. But you need to do more than that.
It is important that you create a plan for your online business and break this down into daily tasks. We recommend that you have a “to do” list that you actually write down on paper. There is something about writing things down that increases your commitment to them.
So for example, if you want to have your own website offering parenting tips and advice and you will promote affiliate products to make money, or even create and sell your own products, then you will need a plan for this.
So, your initial plan could be something like this:
• Choose a good domain name
• Get the best web hosting
• Create your website, you can find a lot of free website builder on the net.
• Plan the content for the website
• Look for affiliate products to offer
• Create an incentive to build an email list
• Find a good autoresponder service
• Plan the content for you email marketing
• Decide on which social platforms you will use
• Decide on a visitor traffic strategy
Don’t worry if you are unsure what some of these things mean or you don’t know how to do some of these things. That is all part of the Internet marketing learning process. You can use Google to search for the answers that you need, and YouTube is an excellent resource for finding out how to do things.
You need to be prepared to invest some money in your online business. It is not enough to create a website and then expect a ton of visitors to come. You will need to drive targeted traffic to your website and the quickest way to do this is through paid advertising such as search marketing and Facebook Ads.
If you don’t have any money to invest that’s OK, you can still take your business seriously by making a time investment. Everything that you need to know about creating a successful online business is out there on the Internet. There are a lot of free resources that you can use to get started. Invest a portion of the money you make back into your online business.
You need to be aware of and avoid the “shiny object syndrome”. Every day there are new courses launched by experienced Internet marketers who will tell you that their system or business model is the best. Often, they will use a lot of hype to make their offers more appealing.
People get sucked into this shiny object thing all of the time. The message is “hey come over here because the grass is greener!” The reality is that the grass is rarely greener with these new things. Once you have decided on an online business model then find out as much as you can about it and stick to it.
It really isn’t possible to make thousands of dollars overnight by clicking your mouse a few times for only 15 minutes a day. But people are always duped by this kind of nonsense. Successful stay at home moms take their online businesses seriously and are not swayed by shiny objects.