People simply don't understand how great bitcoin has been over the last decade
Can you imagine seeing this chart and not wanting to invest in bitcoin?
People have all sorts of reasons for not investing in bitcoin, the biggest one being a lack of understanding.
They don't understand how it works, they don't understand how to go about obtaining, and they don't understand how much it has lapped every other asset.
The first one doesn't matter much because people drive cars all the time without fully understanding how they work.
The middle one is getting solved with paypal and square and grayscale.
The last one is one that we can help change ourselves.
Imagine showing someone this chart and them still not wanting to put some bitcoin in their portfolio:
Pretty much impossible if you ask me.
No one in their right mind would see those numbers and still choose not to pick up some bitcoin.
Now we just have to do our part and show them. :)