telemarketing in sales and marketing management.

telemarketing is important part of many businesses, few companies train people to do it prperly. telemarketing involves all your selling skills but with telemarketing the focus is usually narrower and is very specific.

many people find it intimidating to make calls on telephone, fear of rejection this could become a tongue tied on the telephone or lose train of thought, confidence is shaken after such a call and they dread proceeding to the next call.

eleminate the apprehension, telemarketing is for sales people prepare adequately if they have completed a target marketing exercise and have qualified the top prospects in each market segment itself will maximize their success.

telemarketing material as a guide for employees any time they are about to telemareting. it set tehm on the right track and reach the right mindset to start making calls. befor picking you telephone the caller should be prepare the following three key areas;

• know their company
• be knowledgeable about the company's product or services
• have finished their homework on the prepect they are calling, what information do selespeople need to know in these three areas?

salesperson's company
company's products and services
the prospect.