Greetings friend, creating and maintaining a blog is not something easy, also, as you say, you have to know how to attract the public to read your publications, since a good image is not enough, you have to create good content that attracts the reader and is always maintained pay attention to our publications, here in steemit after the creation of the challenge there are many more active people trying to publish and share their cultures with everyone since these challenges often try to share about our experiences and our culture to create an engagement as well The challenge says it to create an interaction between all users and create a brotherhood among all.
On the other hand, no one has the special secret to creating an extraordinary blog since, being a personal blog, each person has their own style and way of creating each content to try to attract the attention of readers.