Lesson 103 – CHOOSING THE RIGHT NAME FOR YOUR BUSINESS
- The name should be catchy and easy to remember
- The name should be relevant to your business
- The name should be trademarked or copyrighted
Types of business names
Source
These are very important tips for a starting business. This name could be a single word like McDonalds, it could be combined of two words like Coca Cola, it could have be an acronym like H&M which stands for Hennes and Mauritz , it could be a phrase like PetSmart which stands for Philadelphia Service Company.
Once you have chosen the name of your business, it is important to trademark or copyright it in order to protect it. There are many online services that can help you do this. It is also important to make sure your name is displayed prominently on all of your marketing materials and website. While advertising your brand one must keep its name a priority.
I have seen very common example of branding, in our country there is a baby diaper named Pamper, and now many of our country people would call every diaper a Pamper. This is very interesting, yet strange example of how marketing could change people's perception toward the brand.
| Business name | Nature of Business | Good or bad and reason |
|---|---|---|
| Exploration Kids | Teaching children to read | This is not a Good name as the customer is a kid, this is very heavy English. This could have a catchy and easy to remember name for children. |
| Acorn Crafts | Craft shop | This is a very unique and simple name for a business. This name defines the purpose and aim of the business. |
| Aims | Digital creating services | Not a good name for Digital creating Services. It should be techy name. |
| Beet Box Café | Take-away | This is a good name, very unique and serves the aim and purpose. |
| Blue Kite Web Solutions | Website designers | Very long and difficult to remember name. |
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