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RE: Before You Can Spread The Gospel You Must Create The Word: Steem Marketing and Branding Thoughts
One of the key features of Steem is censorship resistance. That's a tough concept for the average person to wrap their heads around. People take middlemen for granted. But censorship resistance is absolutely essential to the value proposition of Steem. That is an essential feature of having an account you and no middleman own.
You're right. The issue with marketing that is I feel like it's a problem people don't fully understand the importance of. So it's like you need to educate them first and that's really difficult in an ad.
It's easier to convince someone who is constantly and openly censored to embrace the censorship resistant option than it is to do the same with someone who is just guided with puppet strings, except he/she doesn't see the strings. Censorship is not always obvious to those being censored. So it's hard to sell the censorship resistant solution, if they believe they are ok. Education is important as you said, but how do you reach them? Through censored channels?
Exactly. It's the easiest sell ever for someone who has been censored haha. THEY for sure know the value of censorship resistance, but at this point, that's still a very small group of people relative to the total population.